There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.
When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.
Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.
We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!
Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.
We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.
These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.
THE LAUNCH OF OGEE MAGAZINE
The Redline Company team was thrilled when Estomar91 approached us with the idea of producing a magazine to highlight the many services that they offer. As an expert in Italian-style construction, renovation and interior design, the remit was to devise an entertaining product that reflected the company’s philosophy and arena of interests, so we divided the publication Ogee Magazine into two basic sections: corporate and general interest. It was also agreed that the magazine should be bilingual (i.e. English and Spanish) in order to appeal to as many potential readers as possible.
In a series of creative meetings we thought of a suitable name for the magazine, finalised the content and agreed on a deadline. We proposed some of the articles, while the client had firm views on the features that he felt would best demonstrate the range of services that his business offered. Once a list had been produced we were able to go ahead and draw up a flatplan that detailed the placement of the articles and advertisements.
In order to bolster the range of this new publication we also create a website (www.ogeemagazine.com) as an online accompaniment. The main purpose here was to include as many keywords as possible to drive readers to Estomar 91’s website, while ensuring that the text reflected the quality of prose displayed in the paper version.
Ogee Magazine was completed slightly ahead of time and was launched in the middle of March. This was an entirely enjoyable process at the end of which the client was happy with the final product and the Redline Company team had learned a great deal about Italian architecture and design!
Vladan Stojic of Estomar91:”The Estomar91 team had been thinking about producing a magazine for some time, but it seemed like a massive project! Thankfully, once we put our heads together with Redline Company we realised that it was an achievable goal and that the online version of the magazine would also help to guide new visitors to our website. We are very pleased with the way that Ogee Magazine has allowed us to reflect the philosophy and interests of Estomar91 and are already looking forward to publishing the next edition.” At Redline we are also looking forward to producing the next issue of Ogee Magazine, which is set to hit the streets in June.
