Visual content is a fantastic marketing tool for business and in fact, you could argue that it is a vital resource for brands to showcase their services or products. At Redline Company, we feel photography and video content has never been so important from a marketing perspective. Did you know that over 90 per cent of communication is non-verbal? Or…
Social media is a vital tool for businesses to utilise and the perfect opportunity for brands to connect with their customer base. Facebook, Twitter, Pinterest, SnapChat, Instagram...with so many platforms, how can you decide which to favour? We're going to focus on Instagram;…
We all know that a business needs leads in order to make sales. But what’s the definition of a lead and how can you get your hands on them? In simple terms, a lead is a person who expresses an interest in your product or at least wants to know more about it. They may, or may not, be ready to buy now. Those who aren’t quite ready yet could come back and buy from you in the future, but this…
Redline is a little bit geeky – we love getting our hands on the latest technology, especially if it helps tell a story or bring a business to life in a more engaging way. Imagine how thrilled we were to discover I-see3d.com’s totally interactive virtual reality tours!
Let´s introduce you to a new concept, born out of one man´s obsession with creating the perfect pizza experience - it goes by the name ‘Pizzamos’. Peter Staes created this concept so he could bring the best of Neapolitan pizza to the Costa del Sol.
I am an International Business and Languages student (IBL) student who had the privilege to choose a company abroad to do an internship to kick start my third year of studying. When searching for suitable companies to work for, a previous Redline intern told me about the amazing time she had at Redline Company and she recommended I speak to the Redline team.
Introducing Marbella´s devoted animal shelter; Triple A. Officially registered as a non-profit animal charity association, Triple A is mostly run by volunteers, dedicated to help…
Wow. I cannot believe it has been 13 years already!! In 2004 we opened Redline with only one desk and one computer in a small shared office in Puerto Banus. We were just two girls with ambition, energy, and many years of marketing experience, but almost no money to invest. We could only invest our time and dedication - to begin with. Today Redline is one of the leading marketing agencies on the…
To celebrate Redline´s birthday, honouring 13 years on the Costa del Sol, on Friday 10th November, the agency with a big heart threw a “We Love Pizza and Puppies Party”, donating a cheque of €1313.13 to the Marbella based animal shelter Triple A. Redline´s…
Every business wants a prominent shop front that’s easy for customers to find and the same is true online. Unlike your ‘bricks and mortar’ shop however, your digital shop front is constantly moving, rising or falling in the ranks against competitors, thanks to Google’s algorithm, which changes once or twice every day.
Every business owner sometimes struggles with getting customers to buy, so we’re here to tell you, you’re not alone. Google AdWords is one the greatest advertising platforms in the world, harnessing the power of more than 1 billion monthly searches. You already know your customers use Google every day, so how can you leverage Google better to drive sales?
On Friday 10th March, Redline Company threw open its doors to celebrate the official launch of our new HQ and to kick start the summer - Redline style. Always a leader rather than a follower, Redline decided that the summer season will start early this year. Guests…
Every business wants to be noticed by Google, to be at the top of the list and the first on Google’s mind when customers search for your product or service. As with all worthwhile pursuits though, developing a long-term relationship with Google takes time, hard work and commitment.
If you're considering starting a new venture or you would like to rebrand your current business, take a look at how Redline has helped an exciting brand new culinary event company called Pizzamos,
A/B Testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
Can you believe that we're well into the second half of 2016 already? It's scary to think that it will soon be Christmas and then 2017. If you think that time goes by quickly, then consider how rapidly technology moves forward, particularly when it comes to Search Engine Optimisation.
As an established business owner I am aware that nothing should be left to chance, so I asked Redline to take care of all of the marketing activity required when opening a new spa and launching a new website.
Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges their progression from the research and decision process ultimately culminating in a purchase.
All good fairy tales start like this… but this is not a fairy tale. This is the brutal truth as specified by Google 2016. If your website isn’t mobile friendly it will no longer be shown in the search engine result pages (SERPs) when people are searching on their mobiles, which equates to approximately 60 per cent of all users, depending on the country and demographics. You simply will not be found.
