It’s always exciting when a business that has already achieved outstanding popularity and success employs us as its external marketing department! Redline Company was approached by Passion Café primarily to institute a general marketing strategy. This family oriented restaurant already enjoys a solid reputation locally and therefore has a loyal clientele. In a series of meetings it was decided that a Diner’s Happy Hour Offer should be run during March, the general intention being to offer clients something of immediate value; in this case a two-course meal for a set price between the hours of 19:00 and 22:00 at a special price of 15 euros was suggested. The Passion Café staff has noticed that especially couples take advantage of the Happy Hour offer to enjoy a three-course dinner; one chooses a starter and a main, while the other opts for a main course and a dessert. So far the offer has been very popular and the tables are filling up nicely during the evenings. Redline Company has also written, designed and built a new website for Passion Café that better reflects its current image. We have also visited the restaurant to take photographs and video footage to be uploaded onto the internet. A regular newsletter will keep subscribers up to date with all the latest promotions and a monthly draw will be held; a voucher that can be exchanged for meals at Passion Café will be the prize. Passion Café is very pleased with the results that Redline Company has obtained: “We found that the brainstorming sessions that we were able to have were very useful and resulted in some good ideas that we have already been able to institute. Since the Passion Café team is always busy at the restaurant, it has been helpful to organise meetings at the Redline office and plan our strategy away in relative peace and quiet. We are very happy with the results that have already been delivered, via the Happy Hour campaign and the new website.” Planning campaigns for such a well known business as this has been very enjoyable and has enabled the Redline Company team to work closely with Passion Café in order to draw up a detailed strategy that will both attract and benefit its target clientele.