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On the 21st April (2015) Google are set to update an algorithm designed to improve mobile search results, which will mean that all mobile-friendly website will benefit from improved visibility. Unfortunately, if your website isn’t responsive (mobile-friendly) you will lose visibility – in other words your website will be harder to find on Google. The fact almost 60 per cent of searches are now carried out on mobile devices, means the impact will be enormous (although it won’t affect tablets), so it’s vital that you have a mobile-friendly site or you’ll lose your place in the rankings.

If you don’t yet have a mobile-friendly website, Redline can make your site mobile-friendly, thereby ensuring you benefit from the updated algorithm. And don’t worry, if you miss the 21st of April deadline, when your site is updated to be mobile-friendly, it will be taken into account the next time your website is indexed by Google. But don’t delay, the sooner you do it the better your ranking!

You can test your site for mobile-friendliness https://www.google.com/webmasters/tools/mobile-friendly/


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