Merchandise may seem like one of the oldest tools in the Marketing box but it is still one of the most effective. Can it really be possible that branded mugs, key rings and pens can help to attract customers and increase the success of your business?
The answer is yes for a whole number of reasons. We all know you can give an amazing presentation, make fantastic connections and whilst people may love to know about your product, often it is after you have gone that they most need to be reminded of you and your name. You will not be the only person doing what you do, so it is important to get your name in front of them as often as possible. What better way than merchandising?
Merchandising is also important in building a strong brand and helps project your corporate image – the more you build your brand the more easily your company will grow as people around you recognise your corporate image and use your company more.
To be used effectively however there is a certain art to merchandising that will make it successful. Your merchandising must be appropriate and effective – each company is individual and your merchandising should reflect that. Long gone are the days when we were limited to key rings and mugs, now you can put your logo on a sexy clock, or a beach towel. Anything that suits your brand will build and communicate your brand effectively. Let your merchandise reflect your business.
Along with your logo and your website printed onto your merchandise, a company slogan is a wonderful way of encompassing all you represent into one single line. A catchy, clever, one liner stays in people’s head – reinforcing your brand. And the merchandise stays in their space, either their office or home – to remind them about you and your business.
More than anything in today’s competitive market you need to make sure your name is the one that stands out! So much of marketing is about your clients and potential clients remembering your name.
LET THE SUMMER FUN BEGIN!
Each season has it owns brilliant merchandising. And summer is a colourful season to reinforce your logo and there are many ways in which you can do that.
Today’s suppliers can print on practically anything from beach chairs and inflatable mattresses to sun glasses. There is no limit to what they can do!
Just in time for summer Redline has found something original and fun – an inflatable pillow, which also works as a beach bag – one of summers must have items! This practical “pillowbag” is available in grey/silver, blue and red – assuring an extra comfortable day at the beach or by the poolside this summer! When buying 1000 pillowbags with one colour print it would only cost 1.59 euros ex. IVA a piece!
So why not take us up on this offer and brighten up the your local beach or pool with some clever summer merchandise carrying your logo, website and slogan.