Category: Blog

READY TO HAVE FUN WITH PIZZAMOS

PIZZAMOS–CASE STUDY If you’re considering starting a new venture or you would like to rebrand your current business, take a look at how Redline has helped an exciting brand new culinary event company called Pizzamos launched in Andalucia by chef and food photographer Peter Staes.   ESTABLISHING A BRAND TO REFLECT THE BUSINESS As a […]

A/B TESTING EXPLAINED

Unlike other marketing companies we don’t like to bombard clients with marketing terminology and phrases just for the hell of it, instead we prefer straight talking. However, sometimes it is unavoidable with topics like: A/B split testing. So we’ll do our best to debunk the mystery and explain what the devil it means in plain […]

MEET THE TEAM

WE WANT TO INTRODUCE YOU TO THE REDLINE TEAM LINE LYSTER   DANISH Director and Founder Line Lyster is the big boss! She is a true entrepreneur and team leader.  Always a go-getter and focused on achieving success in everything she does.  Rising to the top quickly as the Senior Marketing Manager at Ocean Estates […]

TOP SEO TRENDS TO HELP YOU STAY AHEAD

Can you believe that we’re well into the second half of 2016 already? It’s scary to think that it will soon be Christmas and then 2017. If you think that time goes by quickly, then consider how rapidly technology moves forward, particularly when it comes to Search Engine Optimisation. It is an area that is […]

PURESKIN THE SECRET OF YOUTH.

TESTIMONIAL As an established business owner I am aware that nothing should be left to chance, so I asked Redline to take care of all of the marketing activity required when opening a new spa and launching a new website. The process has been a terrific team effort, with excellent communication. I am delighted with […]

THE BUYER’S JOURNEY

WHAT IS THE BUYER’S JOURNEY? Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges their progression from the research and decision process ultimately culminating in a purchase. TRANSFORMATION OF THE BUYERS JOURNEY […]

MOBILE IS KING

ONCE UPON A TIME, THERE WAS A KING CALLED MOBILE.. All good fairy tales start like this… but this is not a fairy tale. This is the brutal truth as specified by Google 2016. If your website isn’t mobile friendly it will no longer be shown in the search engine result pages (SERPs) when people […]

RANK BRAIN

WHAT IS RANKBRAIN? RankBrain is a new learning system that will change the organic search engine results arena. It will analyse web pages for relevance and score them between 1 and 10 (1 being worst and 10 being the best). It is very similar to the quality score given to Google Adwords search ads. HOW […]

ONLINE LEAD GENERATION VERSUS BRANDING

Your team of sales people are hungry for leads that they can convert into sales and commission – as soon as possible. Of course, you as the boss want to see a return on your investment.  So you may wonder why your marketing should be focused on branding at all.   It’s simple. A brand […]

REDLINE COMPANY NEW WEBSITE LAUNCHES

GATE 28  Barcelona based Gate28 asked Redline Company to raise their online presence in the Spanish market. The first task was to review their website and to assist with producing a Spanish version. The launch was announced by creating and distributing press releases in English and Spanish to the relevant media throughout Spain, achieving lots […]