A company is only as good as the people who work for it. This means you need to work with people who know how to do their job, and who can do it well. To expect one person to undertake the work of an entire marketing department would be a costly mistake; not only would this negatively impact results and have an adverse effect on their mental health, it would be less cost effective.
Whether you are permanently short-staffed or you have taken on a large project, when your team is stretched to the limit and doesn’t have the required in-house expertise, it is time to get extra help! One solution is to outsource your marketing. By getting help from experienced professionals, you can remove the pressure you (and your employees) are facing, whilst ensuring you are on track to achieve your goals.
Delegate, delegate, delegate
It’s difficult to let go of the reigns at the best of times, but delegation is essential in order for a business to grow. Similarly, outsourcing your marketing is a big decision, as it requires a willingness to delegate and work in partnership with a third party, and of course, there is also a financial commitment.
Get more and pay less
This is where you should prepare to have your mind blown…imagine getting access to the expertise of a full marketing team yet paying the same (or less) than the cost as hiring one full-time employee. This is exactly what happens when you outsource your marketing.
When you hire one marketing person (the frazzled employee we mentioned earlier) you need to pay their salary, social security, sickness, holidays, coffee breaks etc. Conversely, when you outsource your marketing, you get the brains, technical know-how, creativity and experience of an entire team, but you only pay for the time used to work on your project. This means that you save the hassle and costs associated with employing full-time staff.
Tailor made marketing solutions
Whether you are a control freak or completely hands-off, there is an outsource solution to suit your needs. You can choose the amount and type of assistance you require, based on your company’s workload, in-house capabilities and budget. It could be on a short-term basis to help you get over the line on a large project or product launch, or on a long-term basis, providing as much or as little assistance as required.
There are three main outsourcing options:
- All marketing activity: You give your external marketing department responsibility for all marketing activity, from initial budgeting to strategies, implementation and reporting across all channels.
- Project based assistance: Your in-house team undertakes the majority of the marketing activity and calls upon an external marketing department for help as and when required, during busy periods or for specific specialist tasks such as website design and development.
- Combined approach: You agree a combined approach, whereby some activities are managed in-house and other more specialist activities is outsourced such as lead generation services.
In conclusion… the most effective and cost-effective way for you to take your business to the next level, is to outsource your marketing to results-driven marketing specialists.
Or as we like to call ourselves – your external marketing department!
