Leading Marketing Agency since 2004, Costa del Sol
Woman looking at phone with shopping cart created by Redline Company


The last 12 months have seen businesses turned on their heads, with job and cost cuts, which include marketing spend. Not surprisingly, one activity that has increased dramatically – time spent on smartphones – in particular social media, as people struggle to keep connected and up to speed on developments during the pandemic. Statista 2020, reported that average US consumer spends around 5 hours per day on their smart phone. Yes 5 hours!

Stats provided by StatCounter202, show that 41.04% of Europe’s total web traffic is via mobile internet. The figures are similarly high around the globe; North America 42.59%, Asia 58% and Africa 60.04%. This is great news for marketers, as it tells us that there is a much bigger audience just waiting to be tapped. The ability to connect instantly to your target market is extremely beneficial for marketing. 


Another sobering statistic is that over 50% of users will abandon a mobile page if the load time is too long, making it crucial for websites to be mobile-optimised.

  • 90% of people prefer to receive a text over a call
  • 87% of internet use is via a smartphone
  • 43% of product research is via smartphone
  • 40% of purchases made via smartphone

Source: Financeonline.com

 The folks at Business of Apps.com have predicted new changes in social media marketing to cater for the increasing number of B2B and B2C businesses already on Facebook. The soon-to-be-launched new techniques will be aimed at increasing views and engagement and ‘cutting through the noise and competition’.


If you want to know who is spending on mobile advertising, the answer would be everyone! Globally mobile advertising spend has reached around 616 billion US$, making it the go-to advertising channel today. According to MobileMarketing, the pandemic has supercharged this trend but it is expected to continue and the market will grow further.  Google usually leads the way, so it is no surprise that this online behemoth ranks SEO keywords differently on mobile and desktop and is also updating both versions to make them more convenient for users.


How can this help your business? If you feel that you are being dragged kicking and screaming into the digital marketing age, perhaps the stats above have swayed you. Here are 5 practical tips on how to get the best results out of your mobile marketing. The same applies to video or images, if they don’t look good, they won’t work!


Whether you are designing a website or a landing page, it’s vital that it is designed and programmed to be responsive for all devices. There is nothing worse than badly thought-out, ill positioned elements and tiny buttons. These are all a big turn off for users.


Clever headlines are great but not if they get cut off on a mobile. The first step is to take mobiles into account in your copywriting and also to check and check again that it works during development.


Make life easier with shorter paragraphs. They are easier on the eye and to read. Enough said!


Even though a mobile is much smaller than a desktop, we need the call-to-action buttons to be big enough for people to click, otherwise you may as well not bother.  Adapt the responsive design so that it is created for the best possible user experience.


Email marketing is one element of digital marketing that all business can take advantage of, it is super effective and offers high returns on investment (ROI). Supplygem.com reports that mobile marketing emails have a 61% open rate. Emails that are poorly formatted for mobiles, including small fonts and buttons, will be deleted in as little as 3 seconds. The answer is simple, design your email so that it looks good on a mobile and you’ll be halfway there.

If your business, real estate or otherwise, is struggling with your marketing get in touch with Redline Company for a free business clinic. In one hour, our marketing professional will give you some advice and ideas to boost your strategy. Contact [email protected]  or visit www.redlinecompany.com


About Redline Company

Established in 2004, Redline Company is an award-winning marketing agency staffed by a talented, creative team of international professionals with expertise in marketing, graphic design, website design, copywriting, PR, social media and much more.


Informative clause In accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the Organic Law on Data Protection 3/2018 of 5 December, we inform you that the data you provide will be processed by the owner Redline Solution SLU with CIF B92578020 are processed in order to attend and respond to contact requests, requests for information and/or queries received and/or to send commercial prospecting or information about our products or services. The legitimacy of the processing is based on the consent of the interested party. No data will be passed on to third parties unless legally required to do so. You may exercise your rights of access, rectification and deletion of data, as well as other rights, as explained in the additional information. You can consult the additional and detailed information on data protection by clicking on the PRIVACY POLICY or by sending an email to: [email protected].


Be smart.
outsource your marketing.

Is the lack of time holding your business back?

Wish you could hire a whole marketing team to implement strategies to take your business to the next level?

Here is the solution.

For less than the cost of hiring one marketing person, you can hire a whole team of expert marketers, including a senior project manager to make sure all is running smoothly…leaving you time to concentrate on other aspects of your business.

Sound interesting?