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MAKE OVER – THE ASEC CASE

Asec logo created by Redline Company

One of our many clients is the local accountant’s agency Asec. Other than accounting services they provide auditing and assurance, tax, business consultancy, and much more. This year they felt it was time for a re vamp of their corporate image and we were up for the challenge to make them stand out. We began shyly turning their logo from a “sad A” to a “happy A”. After deciding on that change they took the daring step out of their blue corporate identity and chose to add a stroke of red into their logo – and Redline obeyed of course. We always enjoy adding a touch of red! And after this a total make over on the complete corporate image became unstoppable. A lifting of the website, new corporate pens (in red!), innovating Corner Triangles, a new employment guide, new folders, compliment slips.

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