Last week the Nikki Beach Club in Marbella celebrated its ninth anniversary and Redline Company was of course at the event with hundreds of fellow party-goers.

At night this world renowned nightclub turned into a glamorous party area, and it was clear that Nikki Beach had organized a party not to be forgotten. To get things going, each guest was treated to a delicious welcome drink. At midnight there was an exhilarating firework display that could easily rival any New Year’s Eve show. Furthermore, sexy go-go dancers encouraged revelers to show their hottest moves. They were followed by a huge variety of acts providing a seemingly endless stream of attractions.

Nikki Beach is no ordinary club. It is easy to understand why it’s considered a hotspot for the jet set and celebrities; definitely the place for those who want to see and be seen.

The Redline team had a fantastic night and will be counting the days until the next big Nikki Beach Club event.

Since its introduction social media has become too important to ignore, and as a result the relationship between company and customer has changed significantly. Social media provides a virtual business meeting venue, where it is difficult to control the outcome and customers are able to see through superficial statements and indiscriminate ‘likes’. Social media can make a big impact upon your business, so here are a few tips to help you avoid making some fundamental mistakes:

• Social media race is not a sprint, it is a marathon. As a business owner, you should aim to create a long-term relationship with your customer.
• Understand that social media is not about advertising your product, but engaging with customers through public relations. It is vital that you listen to your customers and post regular information that is relevant to their interests. By integrating your message in a social context and offering a personally appealing service, you will attract more connections for your business.
• Methods of broadcasting information are constantly changing, what is hip and trendy now, may not be tomorrow.

So get your message out there, but don’t be tempted to use social media as yet another channel merely to advertise. Redline Company has considerable experience in helping companies to harness the potential of social media sites. To find out more contact us on: info@redlinecompany.com or 952 816 678.

Your website is the face of your company and should put across a clear message to your visitors.

In 2011 Redline Company became Aloha Hill Club’s external marketing department and designed its total corporate look, including a website in English and Swedish. Since 2011 Aloha Hill Club has been expanding dramatically and the company was in need of a more dynamic and advanced website.

Redline Company has now created a new website template, enabling AHC to upload interesting content in a well-structured manner. The homepage includes a slideshow banner, in which fresh new images have been incorporated. The overall website is available in four languages: Danish, Norwegian, English and Swedish. Links to Aloha Hill Club, its corporate Facebook and Twitter profiles and Blog, enable visitors easily to navigate their way to the social media platforms, which include interesting information about the latest AHC developments.

This revamp has ensured that Aloha Hill Club’s website is now up to date and capable of meeting the company’s needs. To view this website, visit www.alohahillclubmarbella.com.

Make sure that your corporate website keeps up with your company’s progress! For more information please contact info@redlinecompany.com or call +34 952 816 678.

Are you sure that you are presenting your business effectively? Redline Company will sit down with you and analyse your current marketing tools free of charge!

Marketing is your primary means of communication and the vehicle by which you must attract new clients and secure sales. Let Redline help you to ensure that your company attracts your target market.

Conducting your own marketing campaign can deliver limited results and cost more money than if it were done properly in the first place. The current economic climate leaves little room for mistakes, so this is the time to give your marketing strategy a full examination.

Line Lyster, founder of Redline Company, says: “We have decided to offer businesses on the Coast a helping hand by offering a free hour-long consultation, as these are difficult times. At the moment it is more important than ever that companies´ marketing efforts attract and secure clients the first time around”.

This FREE MARKETING CHECK-UP offers your company the chance to receive professional input – at no cost and with no obligation.

Contact us today for more information on info@redlinecompany.com or call +34 952 816 678.

As new media become an increasingly important part of any business, the professional jargon becomes more intricate and confusing. Naturally Redline Company has considerable experience in all aspects of marketing, including Search Engine Marketing, but if you would like to know more about this latest trend some key terms are explained below.

What is it all about?
SEM includes a variety of marketing activities aimed at enhancing the visibility of your website, increasing the traffic to it and, perhaps most importantly in today’s overcrowded media landscape, making sure that the traffic comes from searches relevant to your business. This can include using tools such as Google AdWords, Facebook ads, paid inclusion in search results, etc.

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It’s always exciting when a business that has already achieved outstanding popularity and success employs us as its external marketing department! Redline Company was approached by Passion Café primarily to institute a general marketing strategy. This family oriented restaurant already enjoys a solid reputation locally and therefore has a loyal clientele.

In a series of meetings it was decided that a Diner’s Happy Hour Offer should be run during March, the general intention being to offer clients something of immediate value; in this case a two-course meal for a set price between the hours of 19:00 and 22:00 at a special price of 15 euros was suggested.

The Passion Café staff has noticed that especially couples take advantage of the Happy Hour offer to enjoy a three-course dinner; one chooses a starter and a main, while the other opts for a main course and a dessert. So far the offer has been very popular and the tables are filling up nicely during the evenings.

Redline Company has also written, designed and built a new website for Passion Café that better reflects its current image. We have also visited the restaurant to take photographs and video footage to be uploaded onto the internet. A regular newsletter will keep subscribers up to date with all the latest promotions and a monthly draw will be held; a voucher that can be exchanged for meals at Passion Café will be the prize.

Passion Café is very pleased with the results that Redline Company has obtained: “We found that the brainstorming sessions that we were able to have were very useful and resulted in some good ideas that we have already been able to institute. Since the Passion Café team is always busy at the restaurant, it has been helpful to organise meetings at the Redline office and plan our strategy away in relative peace and quiet. We are very happy with the results that have already been delivered, via the Happy Hour campaign and the new website.”

Planning campaigns for such a well known business as this has been very enjoyable and has enabled the Redline Company team to work closely with Passion Café in order to draw up a detailed strategy that will both attract and benefit its target clientele.

Find out more about our work together with Passion Café here!

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

Aloha Hill Club approached Redline Company in 2011 with a request that Redline should become its external marketing department. Some of the executed tasks include:

• a total corporate look, including logo
• website in English and Swedish
• design of high quality brochures about Aloha Hill Club
• sourcing of merchandise and advertising solutions
• design of adverts
• management of the Google Adwords campaign
• set up and management of social media accounts
• comissioned a professional photographer to ensure high quality photos, and much more…

Redline Company went to work and ensured that the material was not only executed to the required standard, adhering to the agreed timetable and budget, but also reflected Aloha Hill Club´s upmarket image and reputation.

“We are very happy with the results that we obtained from Redline Company. The speed and the professional way of taking care of every task has impressed us. And the complete corporate look and consistency in the material is just brilliant”, says Morten Remo from Aloha Hill Club.

For more information on Aloha Hill Club Marbella please visit www.alohahillclubmarbella.com

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Pinterest is a new social networking website where users share images that reflect their likes and interests on Virtual bulletin boards called pinboards.

Founded in 2008, Pinterest is the fastest social media website to date to break the 10 million users benchmark, which gained it the nickname “Facebook on steroids”. However, as of February 2012, it isn’t generating significant income for its creators. Can it do so for its business users?

Pinterest for brands lets businesses showcase their products and harness the power of word of mouth by letting other users re-pin their content.

One of the most interesting facts about Pinterest is that an overwhelming 97 per cent of its Facebook ‘likes’ comes from female users between the ages of 25 and 44. That is why the website is quickly attracting the attention of advertisers and marketers, who are aware of the great buying power of this demographic – and why pinboards about fashion, holidays, interior design, wedding planning, and recipes are among the most popular.

Initially some doubt about Pinterest’s legality was expressed by the press, who published horror stories about former users who had left Pinterest due to their fear that they would be prosecuted for breaching copyright laws. In response to this, Pinterest has changed its terms and now includes simple tools to permit users to report any infringement of copyright or trademarks.

We believe Pinterest has the potential to become part of a business’s standard social media package because it is much more visual than other networks, providing users with a browsing experience that closely resembles shopping and is a great tool for creating a brand lifestyle by sharing images of popular products.

If you would like to learn more about how to obtain the most from Pinterest as a social media platform, please contact Redline Company on info@redlinecompany.com or Tel: +34 952 816 678.