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Redline Blog

PureSkin The Secret Of Youth.

PureSkin The Secret Of Youth.

As an established business owner I am aware that nothing should be left to chance, so I asked Redline to take care of all of the marketing activity required when opening a new spa and launching a new website.

The Buyer’s Journey

The Buyer’s Journey

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges their progression from the research and decision process ultimately culminating in a purchase.

Mobile is King

Mobile is King

All good fairy tales start like this… but this is not a fairy tale. This is the brutal truth as specified by Google 2016. If your website isn’t mobile friendly it will no longer be shown in the search engine result pages (SERPs) when people are searching on their mobiles, which equates to approximately 60 per cent of all users, depending on the country and demographics. You simply will not be found.

Rank Brain

Rank Brain

RankBrain is a new learning system that will change the organic search engine results arena. It will analyse web pages for relevance and score them between 1 and 10 (1 being worst and 10 being the best). It is very similar to the quality score given to Google Adwords search ads.

Online lead generation versus branding

Online lead generation versus branding

Your team of sales people are hungry for leads that they can convert into sales and commission – as soon as possible. Of course, you as the boss want to see a return on your investment. So you may wonder why your marketing should be focused on branding at all.

Redline Company New Website Launches

Redline Company New Website Launches

Barcelona based Gate28 asked Redline Company to raise their online presence in the Spanish market.The first task was to review their website and to assist with producing a Spanish version.

Learning How To Be A Super Hero (Online)

Learning How To Be A Super Hero (Online)

To say we were excited is an understatement. This is how it went down… OK. We’re in London baby. The clock is ticking…only 4 minutes to go and the excitement is palpable. In only 3.27 minutes we’ll hear the guru of Google and prophet of PPC: Brad Geddes is due to speak

Top 10 Marketing Tips To Make Your Business More Profitable

Top 10 Marketing Tips To Make Your Business More Profitable

Running a business needs dedication, commitment and it can be hard work but it doesn’t need to be a stressful endeavour. Here are Redline’s top 10 marketing tips that can help you to promote your business.

Redline Company celebrates 11 years by pledging support for Fuengirola Bioparc’s conservation programme

Redline Company celebrates 11 years by pledging support…

Redline Company is delighted to announce that 2015 marks the team’s 11th year as the Costa del Sol’s favourite ‘external marketing’ department. Rather than throw a large party, Redline will celebrate the occasion by hosting a reception at Fuengirola Bioparc and donating funds to the Bioparc Foundation.

New Launches

New Launches

Alarma Universal Costa del Sol based Danish owned home security company Alarma Universal contracted Redline Company to provide comprehensive marketing services, including designing and developing a new website, individual landing pages, newsletters, Google Adwords campaigns, social media and videos.

REDLINE Company’s PR for CAVALLI CLUB Restaurant & Lounge LAUNCH

REDLINE Company’s PR for CAVALLI CLUB Restaurant &…

Redline Company was delighted to provide the PR for the Cavalli Club Restaurant & Lounge Puerto Banús launch party on the 30th May 2015. With such a high profile project it was vital that we were able to deliver the right mix of guests and that the media was well represented on the night, which was…

Is anyone managing your company’s reputation online?

Is anyone managing your company’s reputation online?

Make sure your business is getting good reviews on Tripadvisor If you run a restaurant or a hotel and you’re worried about your online reputation, read on. In this article we tell you how you can neutralise customers’ negative online comments on Tripadvisor and provide general tips on social media crisis management.

Trend : Houzz

Trend : Houzz

If you work in a creative field, be it fashion, graphic design or interior design, you’ll know that success depends on talent, know-how and of course inspiration. It is these types of businesses that benefit the most from the explosion in the popularity of social media sites as visual aids, mood boards and a method of sharing ideas. As an interior designer, Houzz could be one of the most useful social media tools in your arsenal. It runs equally well as a website, smartphone app and tablet app, using a combination of the words and images to generate a ‘buzz’.

A WEBSITE is your  MOST IMPORTANT marketing tool –  so USE IT!

A WEBSITE is your MOST IMPORTANT marketing tool –…

Have you noticed that just about everyone seems to be able to build websites these days?

New launches

New launches

www.perfectmarbella.com Previous known as Spanord, this company underwent a complete rebrand. Redline created a new corporate identity including the…

PPC: Costly or cost effective?

PPC: Costly or cost effective?

There is no question as to whether ‘Pay per Click’ online advertising (PPC) works – it does. The issue is getting the formula right.

Important news: Google to give priority to mobile-friendly websites

Important news: Google to give priority to mobile-friendly…

On the 21st April (2015) Google are set to update an algorithm designed to improve mobile search results, which will mean that all mobile-friendly website will benefit from improved visibility. Unfortunately, if your website isn’t responsive (mobile-friendly) you will lose visibility...

Redline Company designs 2015 calendar  for Triple A animal charity

Redline Company designs 2015 calendar for Triple A…

Marbella based marketing agency Redline Company has once again joined forces with Triple A to design a super cute 2015 calendar featuring a selection of impossibly adorable cats and dogs that urgently need a new home. The calendars are on sale to the general public at the market in Puerto Banús every Saturday morning, in selected veterinary clinics and are also available from Triple A.

Do you know that colour can affect your client's behaviour?

Do you know that colour can affect your client's behaviour?

If you are in the process of creating a brand and choosing your corporate colours, introducing a new product or planning your marketing materials, you need to look further than personal preference. You can take inspiration from seasonal colour trends, but you should also take on board the influence that colour can have on the psychology of potential customers.

Lulu's Redline quantum time theory

Lulu's Redline quantum time theory

If you have ever wondered how we come up with so many original design ideas, look no further than the partnership between founder Line and graphic designer Lulu, who this year celebrates 5 years with the company.