Home
News
Leading Marketing Agency since 2004, Costa del Sol
Two girls looking at each other in front of computer with shopping cart created by Redline Company

WHAT IS DROPSHIPPING?

The biggest difference between “dropshipping” and standard online retail, is that with dropshipping, the store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it buys it from a third party who then ship it directly to the customer. This means that you, as the store, will never see or handle the product. This method has a number of positives and negatives. Positives include that it is relatively quick and easy to get started as you don’t have the added headache of managing stock and shipping. Another benefit is that you can stock a wide range of products. But, dropshipping typically has low margins and you face high competition. 

How much budget should I allocate to get my web shop up and running?

Creating and running an online shop costs money, there is no point in beating around the bush with this one. Just like opening a physical store, you will have outgoing costs including buying the web domain, hosting, web health insurance, plus the cost to design and program the shop.

Once you have your new online shop, to forget marketing would be a critical error. It is simply not enough to have a website, you must invest in marketing to gain a brand awareness, to drive traffic and encourage sales. In terms of a budget, allocate at least the same as the cost for the initial set up, if not more.

Do I really need to have a social media presence for my business? 

Combining social media with web shopping is a match made in heaven and it is an effective strategy for e-commerce businesses. According to a study from Smart Insights, over half of companies using social media marketing find it increases revenue and the sales of their products.

Further to boosting profits, social media allows brands the opportunity to engage with their customers and get feedback on the products. Plus, it’s a significant driver of traffic for websites.

SIGN UP TO OUR BLOG

Informativ klausul In accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the Organic Law on Data Protection 3/2018 of 5 December, we inform you that the data you provide will be processed by the owner Redline Solution SLU with CIF B92578020 are processed in order to attend and respond to contact requests, requests for information and/or queries received and/or to send commercial prospecting or information about our products or services. The legitimacy of the processing is based on the consent of the interested party. No data will be passed on to third parties unless legally required to do so. You may exercise your rights of access, rectification and deletion of data, as well as other rights, as explained in the additional information. You can consult the additional and detailed information on data protection by clicking on the PRIVACY POLICY or by sending an email to: [email protected].

POPULAR POST

Be smart.
outsource your marketing.

Is the lack of time holding your business back?

Wish you could hire a whole marketing team to implement strategies to take your business to the next level?

Here is the solution.

For less than the cost of hiring one marketing person, you can hire a whole team of expert marketers, including a senior project manager to make sure all is running smoothly…leaving you time to concentrate on other aspects of your business.

Sound interesting?