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Website Dr Pietro Di Mauro created by Redline Company

CLIENT CASE STUDY: DR PIETRO DI MAURO

  • Logo and corporate identity
  • Website design, programming and maintenance
  • Business cards
  • Patient forms and paperwork
  • SEO optimisation
  • Email marketing
  • Social media; regular posting
  • Social media; advertising
  • Online marketing campaign; Google AdWords
  • Press outreach

Dr Pietro di Mauro approached Redline Company in 2017. He was looking to refresh and revive his brand and gain some patients under his own name. Operating in theatres across the Costa del Sol, Dr di Mauro was known for his excellent patient repour and his highly skilled work.

His existing website lacked personality and a strong brand, one that would resonate with women and portray the precision that he carries out on a day to day basis. Starting with the logo, Redline created a classic, bold logo using his name and signature, in contrasting black and white. The new website design was created with a similar idea; we wanted to create the same feeling a woman has flicking through a luxury magazine, drawing the eyes in with beautiful models and sleek banners.

Each of the surgery pages were carefully designed and optimised to work as landing pages so that specific Google AdWord campaigns could be run to gain new leads.

Since the website went live, Redline has continued to run both online and offline marketing activities, such as designing patient check-in forms and designing business cards through to running a high performing AdWord campaign, email marketing, social media activity and continual improvements and optimisation of the website. Redline continues to build on ranking; performing onsite SEO, blog writing, creating backlinks and keeping the Google MyBusiness listing up to date, as some examples.

 

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