Agencia de Marketing Líder desde 2004, Costa del Sol


New data protection laws come into force on 25 May 2018. Your company must comply fully or you can be fined up to 20€ million or 4% of your company’s global annual turnover.

Forget going under the radar, the Delegado Proteccion de Datas will visit your company to enforce the legislation. If your business doesn’t fully adhere to the rules, it will result in a hefty financial penalty

The new General Data Protection Regulations (GDPR) are designed to ensure stricter standards for securing and protecting personal data and to remove obstacles to cross-border trading throughout the EU. Both historical and future data on EU citizens will be affected.  The only way to avoid it is to exclude all data on EU citizens, which isn’t an option if your company is in Spain and your customers are EU citizens.

Adherence to the current Data Protection Act is a good start but you must also implement additional measures. It is your responsibility as a company owner to know your legal obligations and to ensure full compliance or face a fine of up to 20€ million or 4% of your company’s global annual turnover.

How it affects your company

GDPR covers all aspects of data collection and protection and so it will affect your website, landing pages and email marketing.All GDPR measures must be implemented before 25 May 2018. These include:

  • User opt-in – all forms must have the correct tick boxes (pre-ticked is unacceptable)
  • Third-party tracking – you are responsible for using GDPR compliant third-parties
  • Database – must be brought up to GDPR standards
  • Online payment- all details must be removed after a reasonable period
  • Security on your website
  • Emails can only be sent to people who have opted-in
  • Cookie Notice, Privacy Policy and Terms and Conditions must be relevant to your product and approved by your legal advisers.
  • And much more..

What you need to do

  1.  Firstly, get legal advice.
  2. Check if you are already signed up for GDPR (LOPD- Spanish data protection). If not, do so immediately, as a member of your staff must take the course and start implementing the necessary procedures before 25 May).

How Redline can help you

Redline can help you implement the required changes on your website etc., but remember it is your responsibility as a company to make sure all procedures are in place.

Please note, that this information is for guidance only and we strongly recommend that you get legal advice immediately to ensure that your business is fully compliant.

Further useful information:

Agencia Española de Protección de Datos

LOPD to RGPD: Countdown for Adapting to a Tougher System

European Commission – Questions and Answers General Data Protection Regulation

Preparing for the General Data Protection Regulation (GDPR)


Cláusula informativa De conformidad con lo dispuesto en el Reglamento General de Protección de Datos de la UE (RGPD) y en la Ley Orgánica de Protección de Datos 3/2018 de 5 de diciembre, le informamos que los datos que nos facilite serán tratados por el titular Redline Solution SLU con CIF B92578020 se tratan con la finalidad de atender y responder las solicitudes de contacto, peticiones de información y/o consultas recibidas y/o para remitir prospección comercial o información sobre nuestros productos o servicios. La legitimación del tratamiento se basa en el consentimiento del interesado. No se cederán datos a terceros salvo obligación legal. Podrá ejercitar los derechos de acceso, rectificación y supresión de los datos, así como otros derechos, tal y como se explica en la información adicional. Puede consultar la información adicional y detallada sobre protección de datos clicando en la POLÍTICA DE PRIVACIDAD o enviando un email a: