Home
News
Leading Marketing Agency since 2004, Costa del Sol

RANK BRAIN

WHAT IS RANKBRAIN?

RankBrain is a new learning system that will change the organic search engine results arena. It will analyse web pages for relevance and score them between 1 and 10 (1 being worst and 10 being the best). It is very similar to the quality score given to Google Adwords search ads.

HOW DOES THIS AFFECT YOUR BUSINESS?

This change in Google’s Algorithm supports our view on SEO for websites. The content on your sites should be relevant and informative for users. Gone are the days of stuffing your web content full of keywords and back-linking to irrelevant sites. Google wants to show relevant content as the result of all searches, thereby putting the consumer in charge. If you don’t follow this practice from the get-go you could lose your website.

Google is rolling out this change and watching what we’re searching for. The final D-Day will be in September 2018 – give or take a couple of months.

 

STRATEGIES TO MAKE YOUR WEBSITE RANKBRAIN PROOF

Focus on high CTR (Click Through Rates) from organic search

The more users click through to your site from the SERPs (Search Engine Results Page) and stay on your site the better. This is a signal to Google that your content is relevant to what the user was searching for.

Optimise your SEO (Search Engine Optimisation) titles and descriptions

We are referring to the title and description that shows in the organic SERPs. See each (meta) title and description as an advert, an opportunity to attract users to click on your organic listing.

How do you do this? Research has proven that users respond better to emotions. Tapping into their emotions will get the users to react. Combine keywords and emotions and you have a recipe for success.

High conversions

Google can see if users are interacting on your page, whether they fill out a form, watch a video, download or share content, bounce rates etc. Therefore the more relevant content you have for the users the more they will engage with it.

Increase search volume and CTR with online ads (social and display ads)

The more a user is aware of your product and brand, the more they will search for your site and click through to your website. Therefore running brand campaigns on social media such as Facebook and display ads on Google, the more people will know you and your product exists and then they will search for you.

There are many SEO specialists who will think they can outsmart Google. But we have seen over and over again that Google is smarter and will penalise you heavily for trying to trick them, the worst case scenario being, removing your website from their search engine completely. If you don’t exist in Google then you practically don’t exist at all.

As Larry Kim from Wordstream says, “A word to the wise: Don’t go down this road. DO NOT try to outsmart RankBrain using bots.

RankBrain is very strong. Google has been building PPC ad click-fraud detection systems for over 15 years now. You cannot beat a bot at their own game.”

Worried about your site not complying with Google and the consequences to your business? Contact us and we will review your website to make sure you are not affected negatively.

SIGN UP TO OUR BLOG

Informativ klausul In accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the Organic Law on Data Protection 3/2018 of 5 December, we inform you that the data you provide will be processed by the owner Redline Solution SLU with CIF B92578020 are processed in order to attend and respond to contact requests, requests for information and/or queries received and/or to send commercial prospecting or information about our products or services. The legitimacy of the processing is based on the consent of the interested party. No data will be passed on to third parties unless legally required to do so. You may exercise your rights of access, rectification and deletion of data, as well as other rights, as explained in the additional information. You can consult the additional and detailed information on data protection by clicking on the PRIVACY POLICY or by sending an email to: info@redlinecompany.com.

POPULAR POST

Be smart.
outsource your marketing.

Is the lack of time holding your business back?

Wish you could hire a whole marketing team to implement strategies to take your business to the next level?

Here is the solution.

For less than the cost of hiring one marketing person, you can hire a whole team of expert marketers, including a senior project manager to make sure all is running smoothly…leaving you time to concentrate on other aspects of your business.

Sound interesting?