DIGITAL MARKETING TRENDS IN 2023
Do you remember the days before internet? What about a time before broadband? It will blow your mind at how much marketing has change since Tim Berners-Lee created the world wide web, revolutionising our lives and making the concept of digital marketing possible. Fast forward to 2022, digital marketing is now the most effective method […]
INSTAGRAM STARTS TO TAKE CARE OF ITS USERS’ MENTAL HEALTH
HOW INSTAGRAM AFFECTS OUR PERCEPTION It is a fact that social networks have changed the way we connect with the world around us. It is also true that social networks have also changed our self-perception. This is why Instagram’s latest update has caught the attention of many of its users. The platform has started deleting […]
IT DEPENDS…THE FOUNDATION TO ALL MARKETING
These two small words can make or break a new business venture. More often than not potential clients ask us questions like; How often should we post on social media? Is it correct that we need to post at least three times per week? Which social media networks should we join? What should be our […]
HOW YOUR MARKETING BUDGET AFFECTS THE SUCCESS OF YOUR BUSINESS
A good marketing plan can either make or break a business. Not convinced? Well, you might be more receptive to this fact if you knew that more than 90% of small businesses fail within the first three years of launch. According to Forbes Coaches Council member, Chris McIntire, a 22-year study into entrepreneurial success rates […]
TAKING CARE OF YOURSELF IN A HIGH-SPEED SOCIETY
By Line Lyster, Director of RedlineCompany.com WOULD YOU START A MARATHON WITH A SPRINT? Of course not! It would be madness to expend all of your energy in the first 5 minutes almost as soon as you are out of the blocks leaving you trailing out of breath for the rest of the race. So […]
BETTER BLOGGING TO GET YOUR BUSINESS NOTICED
To ensure your blog adds value to your website, you need to understand its purpose. In general terms, blogging is a great way to provide new content, to showcase your expertise and of course to engage with your target market. The information must be relevant to your products or services and it should include well-researched […]
MAKE YOUR MARKETING MOBILE OR MISS OUT
The last 12 months have seen businesses turned on their heads, with job and cost cuts, which include marketing spend. Not surprisingly, one activity that has increased dramatically – time spent on smartphones – in particular social media, as people struggle to keep connected and up to speed on developments during the pandemic. Statista 2020, […]
HOW A MARKETING & BRANDING MAKEOVER CAN BOOST YOUR BUSINESS
We believe that a strong image and clever concept makes all the difference. It goes way beyond a pretty logo, good corporate branding not only raises the value of your brand and makes you stand out from the crowd so that people know who you are, it also motivates employees and provides a clear direction. […]
TAKE YOUR BUSINESS THROUGH THE ROOF WITH THE RIGHT MARKETING STRATEGY
NOW IS THE TIME FOR STRATEGIC THINKING Whether you want to gain more leads, target a new market, increase your sales, launch a new brand or overcome an obstacle to your business, it all starts with the right strategy. Contact Redline today and our marketing experts will create that strategy for you, using their experience […]
REDLINE MAGAZINE ISSUE 19
WELCOME TO THE NINETEENTH ISSUE OF REDLINE’S ONLINE MAGAZINE. AS THIS EDITION COMES IN THE MIDDLE OF THE COVID CRISIS, IT’S PACKED WITH ADVICE, ENCOURAGEMENT, POSITIVE VIBES AND TIPS ON HOW TO BOOST YOUR BUSINESS POST LOCKDOWN. IN ADDITION TO SUGGESTING WAYS TO HELP YOUR BUSINESS BEAT THE MAYHEM CAUSED BY COVID-19 AND HOW TO […]