El Campanario Golf & Country House case study
If you are wondering how Redline Company can help you put some muscle into your marketing, take a look at what we have achieved for El Campanario Golf & Country House. Even though each business is different, the general principles are the same; consistent, quality and creativity marketing will work wonders.
El Campanario Golf & Country House asked to strengthen their brand as an ‘affordable luxury lifestyle choice’ and to widen their customer base amongst their target market of over 35 year old expats in Estepona and the surrounding areas.
In November 2013, Redline Company became their external marketing department and set to work updating their corporate look. We created individual logos for each division – real estate, restaurant and club – to provide recognisable branding for all future marketing material, including a fresh look for their website, new billboards, posters and advertisements. The next step was to streamline online communications by reducing the number of newsletters. We cut the frequency, sharpened up the content, added clear calls to action and designed a modern template to create interest and reinforce brand recognition.
As a leisure and lifestyle product it’s vital for El Campanario to showcase their facilities to a new audience, so we suggested publicising quarterly Open Days and Free Trial Days via social media, email and PR campaigns, which has resulted in high attendance and new membership applications. By implementing a new social media plan covering Facebook, Twitter and LinkedIn we have already seen higher engagement and an increase in ‘likes’. Future activity will include introducing new elements to the newly finished website including Google Analytics, SEO and a blog.
Nicole Schneider Director says, ‘Redline understands exactly what we are trying to achieve. We work together well. I know that I can rely on the team to deliver on-time and to keep me informed of progress every step of the way’.
El Campanario Golf & Country House has a wide range of facilities available to both members and the general public, including an a la carte restaurant, tennis and padel courts, a 9-hole golf course and a fully equipped gym. Activities include health and fitness classes plus a range of massages and beauty treatments available. For more information visit: www.elcampanario-resort.com
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