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Importance of an online advertising budget

Importance of an online advertising budget

Online advertising is arguably the most important, rapidly evolving and effective means of marketing today. It is possible to target specific audiences based on their preferences, allowing you to reach anyone with an internet connection, in virtually every part of the world. What is online advertising? The term online advertising refers to using the internet […]

SHOULD I USE CHATGPT AI FOR MY BUSINESS?

ChatGPT is a hot topic and an even hotter tool for businesses and individuals who need assistance responding to clients and generating content. There is no doubt that this is part of the brave new world of AI and it is here to stay. But does AI leave room for a human response or will […]

BOOST YOUR BUSINESS SUCCESS WITH GOOGLE ANALYTICS 4 – START THE SWITCH NOW!

Importance of Google Analytics 4 (GA4)

In today’s digital age, a strong online presence is vital for the success of any business. As the digital landscape evolves, it becomes increasingly important to make data-driven decisions to stay ahead of the competition. This is where Google Analytics comes into play. Google Analytics is a powerful web analytics tool that provides invaluable insights […]

HOW TO BUILD CUSTOMER LOYALTY WITH YOUR MARKETING STRATEGY

How to build customer loyalty with your marketing strategy

Should acquiring new customers (leads) be the only marketing goal? Should potential new customers be the primary focus or should equal attention be paid towards customer retention? If you ever asked yourself these questions, it is important to first understand the relevant difference between customer acquisition and customer retention. Customer acquisition vs retention Customer acquisition […]

WHAT SHOULD I DO WITH REVIEWS?

Red sheeps with reviews text balloons created by Redline Company

Similar to sheep, when customers see positive feedback about a company, they tend to follow the herd.  How often have you asked your friends or family to recommend a product or service? We all do it, word of mouth is a very powerful marketing tool. So, imagine how useful you would find it to see […]

HOW TO IMPROVE YOUR COMPANY PAGE ON LINKEDIN

Goat on red mountain with linkedin logos in clouds created by Redline Company

Like a mountain goat you must move forward one step at a time and have faith in each step you take. LinkedIn is one of the most, if not the most, important social networks for businesses. It provides a platform for businesses to grow through brand building and lead generation within both the B2C and […]

WHY IT’S IMPORTANT TO INVEST IN PROFESSIONAL WEBSITE DESIGN AND DEVELOPMENT

Red monkeys on laptops with flying peanuts created by Redline Company

We’ve all heard the saying, “if you pay peanuts, you get monkeys”, and this certainly applies to website design and development. Sounds harsh? Possibly. Is it true? Definitely! Over the years, Redline has created bespoke websites for many clients, some as a one-off project and others as part of our unique marketing retainer packages. We […]

DIGITAL MARKETING TRENDS IN 2023

Red hearted dog holding an ipad created by Redline Company

Do you remember the days before internet? What about a time before broadband? It will blow your mind at how much marketing has change since Tim Berners-Lee created the world wide web, revolutionising our lives and making the concept of digital marketing possible.  Fast forward to 2022, digital marketing is now the most effective method […]

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outsource your marketing.

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