Online Lead Generation Versus Branding
What is brand strategy?
Your team of sales people are hungry for leads that they can convert into sales and commission – as soon as possible. Of course, you as the boss want to see a return on your investment. So you may wonder why your marketing should be focused on branding at all.
It’s simple. A brand strategy is the key to setting your company apart, especially in a crowded market place. If done right, it can bring you significant market shares. A brand strategy defines your business, provides consistency, creates trust and adds value to your company.