Take the 20/20 vision approach to marketing in the new year!
The Christmas holidays have been the perfect time to rest and reflect on 2019 so now you must be ready to take your business to the next level in 2020.
At Redline Company, we think it´s vital you take a 20/20 vision approach to your marketing by developing a clear, sharp strategy to gain brand awareness, sell more and retain your existing customers.
So how can you fire up your business in the new year?
Kick start the year with a solid strategy:
Plan the year in terms of goals. Then you can set some clear objectives and focus your efforts towards achieving them. If you need to gain leads for your business, give Google AdWords some serious thought.
Identify with your customers:
Take a good look at your existing customer base, who are they and what did they buy from you? This will help you determine who you can target for new business and focus your attention on reaching them.
Ramp up your social media:
Do you have a consistent presence on social media? The most effective marketing strategies include social media because almost everyone uses Facebook, Instagram, YouTube etc. Set up accounts or improve your existing efforts by growing your community and following with engaging content, fabulous images and videos and reflecting your company´s ethos.
Revise your SEO
Search Engine Optimisation remains one of the most effective marketing tactics. If your business isn´t appearing on page 1 of Google, you need a solid strategy to boost visibility. Choose realistic keywords and optimise all your content with these keywords. Invest in regular blogs, acquire links to your website and for quick visibility, consider advertising.
Most important of all, you may just need a fresh pair of eyes to help you take your marketing and your business to the next level.