Each month, Redline Company, a marketing agency that has helped countless companies to grow here on the coast over the past 15 years, brings you insider knowledge to help take businesses through the roof. Sharing their knowledge, they hope to add value to the business community in Marbella and beyond.
Is your Costa del Sol business on Instagram? If your answer is no, we advise you seriously to think about this platform! Why? Recent data published by Sprout Social (April 2019) shows that there are over one billion active users each month. Instagram is a social media platform that packs a punch and could gain you serious visibility. Did you know that 80% of Instagram users follow a business and 77% of those are actually more likely to buy from a company that they follow on social media? This could turn your efforts on Instagram into sales.
The statistics are hard to ignore, but for many companies it can be difficult to create engaging content and even to dedicate time to social media.
If you have a real estate business, Instagram is a key platform to show case listings as it’s a highly visual platform. Instagram is the perfect platform to show property images, create mini videos and show off the incredible Costa del Sol area. According to Hootsuite, real estate accounts on Instagram receive 10 times MORE engagement on their Instagram than from Facebook posting!
There has never been a better time to boost your company on Instagram and turn your efforts into sales, so Redline Company offers some tips on how to gain more followers, more engagement and sell more of your products or services.
Tip 1: Optimise your bio
Your company bio is extremely important in establishing your brand, attracting your target market and gaining leads. So be sure to add the most appropriate keywords and use branded hashtags. A clear, concise message about your service is vital too.
Tip 2: Consider your aesthetic
Instagram is all about the pictures. It’s your opportunity to stand out from the rest and ensure that your branding is present. So, pick a colour scheme, add the company logo subtly and if you want to add a filter to the images, ensure that you only use one or two to keep consistency.
Tip 3: Make content people will love
There is a great opportunity to create exciting and interesting content. If you have a real estate agency, you might consider video tours of properties, a slide show of property images and videos or photos which portray the Marbella lifestyle. Be creative!
Tip 4: Don’t forget to #hashtag
Did you know that Instagram uses an algorithm to categorise content and hashtags play a key role in this? Using relevant and targeted hashtags is one of the best techniques to get discovered by wider audiences on Instagram and can result in more engagement, followers and more potential customers for your business.
Tip 5: Story telling
Instagram’s Stories function is often overlooked by businesses but statistics provided by 99firms (May 2019) indicate 75% of people went on to engage with a company after seeing them post in Stories. Stories was created by Instagram to allow users and businesses to share “moments” of their day easily and quickly. They stay at the TOP of the home feed, so no fighting with the algorithm, your content gets straight to the top of the list.
If your business, real estate or otherwise, is struggling with Instagram or social media in general, get in touch with Redline Company for a free social media health check. In one hour, our digital marketing experts will give you some advice and ideas to boost your strategy. Contact firstname.lastname@example.org
About Redline Company
Established in 2004, Redline Company is an award-winning marketing agency staffed by a talented, creative team of international professionals with expertise in marketing, graphic design, website design, copywriting, PR, social media and much more.