Client case study: Three Palms Boutique B&B
At Redline Company, we love helping start-up businesses. Our creativity is let loose as we can prepare all the marketing elements from scratch and connect it all together to form a brand!
This is why we were particularly thrilled when Julie from Three Palms, a new and luxurious bed and breakfast in La Duquesa, approached us to help create the corporate branding and implement a marketing strategy to drive bookings.
Three Palms is named after the trees in the garden and so to begin the marketing, Redline created several logo options to make the homely connection back to the villa. Once the logo and the concept were decided, Redline got to work preparing a brand manual, including fonts and a colour scheme to tie everything together and bring Three Palms to life. Redline´s inhouse photographer took photos of the villa and each bedroom, highlighting each of the room´s special personalities like the secret garden, the palm inspired décor and the lemon tree courtyard.
Julie wanted the website to ooze glamour, luxury and fun. Redline quickly got to work on designing the full website and writing the content, before developing the site and integrating a third-party booking platform. Once the website was live, Redline implemented onsite SEO, set up Google Analytics and integrated a newsletter platform, so that Three Palms can build a database of subscribers to inform about offers and events.
- Logo and corporate identity
- Website design, programming and maintenance
- Business cards
- SEO optimisation
- Website hosting
- Social media account creation and strategy
- Photography and videography