Redline Blog

As an established business owner I am aware that nothing should be left to chance, so I asked Redline to take care of all of the marketing activity required when opening a new spa and launching a new website.

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges their progression from the research and decision process ultimately culminating in a purchase.