Redline Company was delighted to provide the PR for the Cavalli Club Restaurant & Lounge Puerto Banús launch party on the 30th May 2015. With such a high profile project it was vital that we were able to deliver the right mix of guests and that the media was well represented on the night, which was achieved by using our tried and test formula of careful planning and preparation.
Contrary to popular belief generating publicity involves much more than sending out a handful of invitation, the behind the scenes preparations account for 90% of the work. Confirming details, producing invitations, photo call backgrounds, press releases and media liaison all need to be taken care of in order to make sure the mix of VIPs, press and photographers are present at the event. And of course…the Redline team are always on hand to ensure everything goes according to plan.
When you get the formula right, everyone has a great time and the subsequent media coverage creates the desired buzz…check out the photos and see for yourself.