{"id":487,"date":"2015-03-12T11:38:00","date_gmt":"2015-03-12T10:38:00","guid":{"rendered":"https:\/\/redline-re.design\/?p=487"},"modified":"2026-03-27T11:15:53","modified_gmt":"2026-03-27T10:15:53","slug":"do-you-know-that-colour-can-affect-your-clients-behaviour","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/es\/blog\/do-you-know-that-colour-can-affect-your-clients-behaviour\/","title":{"rendered":"SABES QUE EL COLOR PUEDE AFECTAR A LA CONDUCTA DE TUS CLIENTES?"},"content":{"rendered":"

Si est\u00e1s en el proceso de creaci\u00f3n de una marca y de elegir tus colores corporativos o quiz\u00e1 introduciendo un nuevo producto o planificando tu material de marketing, necesitas mirar m\u00e1s all\u00e1 de las preferencias personales.Puedes inspirarte en los colores de moda de la temporada pero deber\u00edas tener en cuenta la influencia que el color puede tener en la psicolog\u00eda de los clientes potenciales.<\/p>\n\n\n\n

Porqu\u00e9 los colores importan<\/strong><\/h2>\n\n\n\n

Probablemente tienes un conocimiento b\u00e1sico de la psicolog\u00eda, su relaci\u00f3n con los colores y c\u00f3mo influye en el estado de \u00e1nimo. Por ejemplo, la mayor\u00eda de la gente asocia el color azul claro con calma y el amarillo con felicidad, pero hay mucho m\u00e1s que s\u00f3lo eso. El color es crucial ya que influye en los gustos y, por tanto, en la decisi\u00f3n de compra de un producto. La ciencia ha demostrado que el color realmente influye en la conducta del cliente porque evoca emociones y recuerdos *. Por lo que cuanto m\u00e1s consciente seas de esta realidad, m\u00e1s puedes influir en la conducta de los compradores.<\/p>\n\n\n\n

When designing a corporate identity you will need to consider longevity, so you wouldn\u2019t necessarily base your colour choice on seasonal trends. But you can still be guided by the proven psychological effects of colour. And you can incorporate both the psychology and the seasonal colour trends into your campa\u00f1as de marketing <\/a>and new product lines, whilst still remaining true to your brand.\u00a0<\/p>\n\n\n\n

Por supuesto, nuestra recomendaci\u00f3n ser\u00eda siempre a\u00f1adir un toque de rojo\u2026<\/p>\n\n\n\n

*Las investigaciones de Satyendra Singh de la Universidad de Winnipeg, Canad\u00e1, han demostrado que los colores pueden aumentar o disminuir el apetito, el estado de \u00e1nimo o incluso reducir la percepci\u00f3n del tiempo de espera.<\/p>\n\n\n\n

Consumer  colour  <\/strong>el color<\/strong><\/h2>\n\n\n\n

90 segundos<\/strong> – is all it takes to make a subconscious decision<\/p>\n\n\n\n

42% <\/strong>– more people will read a colour advert than an identical black and white advert.<\/p>\n\n\n\n

8 de cada 10 <\/strong>personas dicen que el color hace a una marca m\u00e1s reconocible.<\/p>\n\n\n\n

85%<\/strong> de los consumidores identifican el color como la principal influencia cuando compran un producto.<\/p>\n\n\n\n

90% <\/strong>de esa decisi\u00f3n est\u00e1 basada en el color.<\/p>\n\n\n\n

Informaci\u00f3n facilitada por WebpageFX.<\/em><\/p>\n\n\n\n

Gu\u00eda psicol\u00f3gica del color<\/strong><\/h2>\n\n\n\n
\"\"      <\/td>ROJO<\/strong> – strength, passion, love, increased heart rate- perfect for creating urgency and impulse buying. Used for \u2018sale\u2019 signs and to stimulate appetite. In some circumstances it signifies caution.<\/td><\/tr>
\"\"<\/td>NARANJA<\/strong> – action; sign up, sell or buy.This is a cheerful colour that conveys enthusiasm and stimulation. Like red, it is a popular and effective call to action. It is also used for sales and for prompting impulse buys. Also, similar to red it can also suggest caution.<\/td><\/tr>
\"\"\"\"<\/td>AMARILLO <\/strong>–  optimism, hope, youth, happiness, warmth, light, communication \u2013 however it can over-stimulate the nervous system and cause eyestrain. It is often used for attention in shop windows.<\/td><\/tr>
\"\"\"\"<\/td>AZUL <\/strong>– Pale blue signifies continuity (think sky and sea) calm, peace and trust. The most popular colour amongst men and most commonly used in corporate branding, particularly in finance, insurance and health companies where trust and efficiency are vital. It can also curb the appetite.<\/td><\/tr>
\"\"\"\"<\/td>MARR\u00d3N <\/strong>– brown is a very popular colour. It suggests warmth, nature and also wealth. Browns denote the earth and warmth, whereas black and dark grey suggest luxury, wealth and quite often stability. <\/td><\/tr>
\"\"\"\"<\/td>VERDE<\/strong> - el ojo humano puede distinguir m\u00e1s tonos de verde que de cualquier otro color. Tambi\u00e9n es el color de la salud, armon\u00eda, tranquilidad y la naturaleza. Por esta raz\u00f3n, a menudo se asocia a la agricultura, los productos org\u00e1nicos y el combustible. Por supuesto, es el color utilizado en los sem\u00e1foros para indicar permiso para continuar. <\/td><\/tr>
\"\"\"\"<\/td>MORADO <\/strong>– a regal colour associated with wealth (as purple dyes \u2013 a mix of red and blue \u2013 were only available to the wealthy), often used for advertising food, beverages and also products aimed at women.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Se utiliza para se\u00f1ales de \"venta\" y para estimular el apetito. En algunas circunstancias significa precauci\u00f3n.<\/p>\n\n\n\n

Trends for Spring\/Summer  2015<\/strong><\/h2>\n\n\n\n
Preferencias de color de las mujeres<\/strong> Strawberry Ice
Marsala
Scuba Blue
Classic Blue
Lucite Green
Tangerine
Toasted Almond
Custard
Aquamarine
Glacier Grey<\/td>		Preferencias de color de los hombres<\/strong> Toasted Almond
Sandstone
Marsala
Lavender Herb
Woodbine
Treetop
Classic Blue
Dusk Blue
Glacier Grey
Titanium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

This spring we\u2019ll see a move towards the softer side of the spectrum with an interesting mix of bright colours, pale pastels and neutrals reminiscent of simpler times.  Retro, floral and folk art and magical tropical landscapes will be part of the picture.<\/p>\n\n\n\n

Seg\u00fan Leatrice Eiseman, directora ejecutiva del Instituto Pantone Colour: \u201cMuchos se sienten obligados a estar conectados al reloj todo el d\u00eda porque tienen miedo de perder algo importante. Hay un movimiento creciente para salir y crear \u201c\u00e1reas tranquilas\u201d para desconectar de la tecnolog\u00eda y relajarse, d\u00e1ndonos tiempo para parar. Las elecciones del color siguen el mismo estilo minimalista, tomando una indicaci\u00f3n de la naturaleza en lugar de ser reinventadas mec\u00e1nicamente o manipuladas. Tonos suaves y frescos se combinan con sutiles tonos c\u00e1lidos para crear una relajante escapada del ajetreo cotidiano y del bullicio.\u201d *<\/p>\n\n\n\n

*Leatrice Eiseman, Directora Ejecutiva del Pantone Colour Institute<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

If you are in the process of creating a brand and choosing your corporate colours, introducing a new product or planning your marketing materials, you need to look further than personal preference. You can take inspiration from seasonal colour trends, but you should also take on board the influence that colour can have on the […]<\/p>\n","protected":false},"author":1,"featured_media":6964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[85],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":10,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":18662,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/487\/revisions\/18662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media\/6964"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}