{"id":351,"date":"2019-04-10T16:11:00","date_gmt":"2019-04-10T14:11:00","guid":{"rendered":"https:\/\/redline-re.design\/?p=351"},"modified":"2024-01-29T12:03:38","modified_gmt":"2024-01-29T11:03:38","slug":"what-is-dropshipping","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/es\/blog\/what-is-dropshipping\/","title":{"rendered":"\u00bfQU\u00c9 ES DROPSHIPPING?"},"content":{"rendered":"<p>La mayor diferencia entre \u201cdropshipping\u201d y la venta minorista online est\u00e1ndar, es que con dropshipping, la tienda no mantiene el inventario de los productos que vende. En cambio, cuando una tienda vende un producto, lo compra a un tercero que luego lo env\u00eda directamente al cliente. Esto significa que la tienda, nunca ver\u00e1 ni manejar\u00e1 el producto. Este m\u00e9todo tiene una serie de aspectos positivos y negativos.\n\nLos aspectos positivos incluyen que es una forma relativamente r\u00e1pida y f\u00e1cil para comenzar, ya que no tienes el dolor de cabeza adicional de administrar el inventario y el env\u00edo del producto. Otro beneficio es que puedes almacenar una amplia gama de productos. Pero, dropshipping generalmente tiene m\u00e1rgenes bajos y te enfrentar\u00edas a una alta competencia.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1nto presupuesto debo asignar para que mi tienda web est\u00e9 en funcionamiento?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Creating and running an online shop costs money, there is no point in beating around the bush with this one. Just like opening a physical store, you will have outgoing costs including buying the web domain, hosting, <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/why-web-hosting-health-insurance-is-a-good-investment\/\">web health insurance<\/a>, plus the cost to design and program the shop.<\/p>\r\n\r\n\r\n\r\n<p>Once you have your new online shop, to forget marketing would be a critical error. It is simply not enough to have a website, you must invest in marketing to <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/how-your-website-can-attract-the-digital-attention-of-google-your-one-true-love\/\">gain a brand awareness<\/a>, to drive traffic and encourage sales. In terms of a budget, allocate at least the same as the cost for the initial set up, if not more.<\/p>\r\n\r\n\r\n\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-9768\" src=\"https:\/\/www.redlinecompany.com\/wp-content\/uploads\/2019\/04\/shutterstock_521165347-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.redlinecompany.com\/wp-content\/uploads\/2019\/04\/shutterstock_521165347-300x200.jpg 300w, https:\/\/www.redlinecompany.com\/wp-content\/uploads\/2019\/04\/shutterstock_521165347-18x12.jpg 18w, https:\/\/www.redlinecompany.com\/wp-content\/uploads\/2019\/04\/shutterstock_521165347.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u00bfMi negocio realmente necesita tener presencia en las redes sociales?\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Combining social media with web shopping is a match made in heaven and it is an effective strategy for <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/79-minutes-of-an-e-commerce-website-what-to-expect-when-you-open-shop-by-louise-kirk-account-manager-and-content-queen\/\">e-commerce businesses<\/a>. According to a study from Smart Insights, over half of companies using <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/social-media\/\">marketing en redes sociales<\/a> find it increases revenue and the sales of their products.<\/p>\r\n\r\n\r\n\r\n<p>Adem\u00e1s de aumentar las ganancias, las redes sociales les brindan a las marcas la oportunidad de interactuar con sus clientes y as\u00ed como obtener comentarios sobre los productos. Adem\u00e1s, es un importante canal para llevar tr\u00e1fico al sitio web.<\/p>","protected":false},"excerpt":{"rendered":"<p>The biggest difference between \u201cdropshipping\u201d and standard online retail, is that with dropshipping, the store doesn\u2019t keep the products it sells in stock. Instead, when a store sells a product, it buys it from a third party who then ship it directly to the customer. This means that you, as the store, will never see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[93],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-websites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":5,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":11423,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/351\/revisions\/11423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media\/353"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}