{"id":312,"date":"2020-01-21T15:24:00","date_gmt":"2020-01-21T14:24:00","guid":{"rendered":"https:\/\/redline-re.design\/?p=312"},"modified":"2024-01-29T13:36:34","modified_gmt":"2024-01-29T12:36:34","slug":"take-the-2020-vision-approach-to-your-business-in-this-new-year","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/es\/blog\/take-the-2020-vision-approach-to-your-business-in-this-new-year\/","title":{"rendered":"MEJORA TU VISI\u00d3N DEL MARKETING EN ESTE NUEVO A\u00d1O"},"content":{"rendered":"<p><em>Redline Company, una agencia de marketing que lleva 15 a\u00f1os ayudando a negocios de la Costa a crecer, te trae cada mes consejos para que puedas relanzar tu empresa. Al compartir sus conocimientos, intenta a\u00f1adir valor a la comunidad empresarial de Marbella y m\u00e1s ali\u00e1.<\/em><\/p>\r\n\r\n\r\n\r\n<p>\u00bfHas o\u00eddo hablar de la expresi\u00f3n \u201ca\u00f1o nuevo, vida nueva\u201d? Ahora que el nuevo a\u00f1o ha empezado con fuerza, se har\u00e1n resoluciones, se fijar\u00e1n nuevas expectativas y objetivos, pero\u2026 \u00a1tu negocio necesita atenci\u00f3n tambi\u00e9n! Las vacaciones de navidad son perfectas para descansar, renovar la energ\u00eda y reflexionar sobre tu negocio, por lo que enero es perfecto para refrescar tu marketing y comenzar a pensar como puedes hacer que este a\u00f1o sea todo un \u00e9xito.<\/p>\r\n\r\n\r\n\r\n<p>It is vital that business owners take a 20:20 vision approach to their marketing by developing a clear, sharp strategy to <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/online-lead-generation-versus-branding\/\">gain brand awareness<\/a>, <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/top-10-marketing-tips-to-make-your-business-more-profitable\/\">sell more and retain customers<\/a>. So how can you boost your business in the new year?<\/p>\r\n\r\n\r\n\r\n<p><strong>Empieza el a\u00f1o con una s\u00f3lida estrategia de marketing:<\/strong>\u00a0Plan out the year in terms of goals. Do you want to sell more products? Set a reasonable (SMART) objective, (specific, measurable, achievable, realistic and timely), and focus your efforts on achieving it. If you have a <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/picking-the-best-apples-everything-you-need-to-know-about-real-estate-leads\/\">real estate agency<\/a>, consider lead generation techniques such as <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/advertising-online-has-changed-and-its-time-you-stopped-wasting-money\/\">Google AdWords<\/a> to capture people searching for property.<\/p>\r\n\r\n\r\n\r\n<p><strong>Identif\u00edcate con tus clientes:<\/strong>\u00a0Echa un buen vistazo a tu actual base de datos, \u00bfqui\u00e9nes son tus clientes y por qu\u00e9 han llevado a cabo la compra? Esto te ayudar\u00e1 a determinar a qui\u00e9n puedes dirigirte, esforzarte para llegar a ellos y as\u00ed poder resolver su problema o dilema.<\/p>\r\n\r\n\r\n\r\n<p><strong>Esfu\u00e9rzate en las redes sociales:<\/strong>\u00a0if your business isn\u00b4t on social media you are missing a HUGE trick! The most effective marketing strategies to <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/how-to-sell-morewith-instagram\/\">increase sales involve social media<\/a> and that\u00b4s because almost every potential customer uses Facebook, Instagram, YouTube etc. Set up accounts or improve your existing efforts by <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/7-strategies-to-grow-your-instagram-account\/\">growing your community and following<\/a> with engaging content, fabulous images and videos and reflecting your company\u00b4s ethos.<\/p>\r\n\r\n\r\n\r\n<p><strong>Revisa constantemente tu SEO:<\/strong>\u00a0<a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/what-is-seo-and-how-can-we-use-it-to-get-more-business\/\">Search Engine Optimisation<\/a> remains one of the most effective marketing tactics. If your business isn\u00b4t appearing on <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/how-your-website-can-attract-the-digital-attention-of-google-your-one-true-love\/\">page 1 of Google<\/a>, you need a solid strategy to boost visibility. Choose realistic keywords and optimise all your content with these keywords. Invest in regular blogs, acquire links to your website and for quick visibility, consider advertising.<\/p>\r\n\r\n\r\n\r\n<p><strong>Piensa en la opci\u00f3n de pagar para obtener m\u00e1s clientes potenciales:\u00a0<\/strong>la mejor opci\u00f3n para conseguir esto, es invirtiendo en Google Ads. Las cifras de Google indican que las empresas obtienen una media de 2$ de ingresos por cada 1$ invertido en Ads, de modo que, si una empresa que haya sido certificada por Google gestiona tu negocio, podr\u00edas beneficiarte de un gran retorno sobre la inversi\u00f3n.<\/p>\r\n\r\n\r\n\r\n<p><strong>C\u00e9ntrate en retener a tus clientes:\u00a0<\/strong>si un nuevo cliente compra tu producto o contrata tu servicio, es solo el comienzo de la relaci\u00f3n. Recu\u00e9rdales lo beneficioso que es tu servicio para cubrir su necesidad o para mejorar su calidad de vida. \u00a1De una relaci\u00f3n fuerte nace una clientela leal y duradera!<\/p>\r\n\r\n\r\n\r\n<p>\u00a0Si necesitas ayuda para visualizar el \u00e9xito en el 2020, ponte en contacto con Redline Company para una reuni\u00f3n gratuita. En una hora, nuestros expertos de marketing te dar\u00e1n los mejores consejos e ideas para impulsar tu negocio hacia el \u00e9xito. Cont\u00e1ctanos\u00a0<a href=\"mailto:info@redlinecompany.com\">info@redlinecompany.com<\/a>\u00a0o visita nuestra web\u00a0<a href=\"http:\/\/www.redlinecompany.com\/es\/\">www.redlinecompany.com<\/a><\/p>\r\n\r\n\r\n\r\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Sobre Redline Company<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p><em>Established in 2004, Redline Company is an award-winning marketing agency staffed by a talented, creative team of international professionals with expertise in <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/marketing\/\">marketing<\/a>, <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/branding\/\">graphic design<\/a>, <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/sitios-web\/\">website design<\/a>, <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/redaccion\/\">copywriting<\/a>, PR, <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/social-media\/\">redes sociales<\/a> and much more.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Each month, Redline Company, a marketing agency that has helped countless companies to grow here on the coast over the past 15 years, brings you insider knowledge to help take businesses through the roof. Sharing their knowledge, they hope to add value to the business community in Marbella and beyond. Have you heard the expression [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[86],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":4,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"predecessor-version":[{"id":11438,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/312\/revisions\/11438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}