{"id":294,"date":"2021-04-07T15:03:10","date_gmt":"2021-04-07T13:03:10","guid":{"rendered":"https:\/\/redline-re.design\/?p=294"},"modified":"2024-01-30T15:37:54","modified_gmt":"2024-01-30T14:37:54","slug":"make-your-marketing-mobile-or-miss-out","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/es\/blog\/make-your-marketing-mobile-or-miss-out\/","title":{"rendered":"HAGA QUE SU MARKETING SEA M\u00d3VIL!"},"content":{"rendered":"<p>En los \u00faltimos 12 meses, las empresas han cambiado su modo operandi, destacando recortes de gastos en general,  incluyendo el del marketing. Es sorprendente como la  actividad m\u00f3vil  ha aumentado dr\u00e1sticamente, dedicando m\u00e1s tiempo en particular a  las redes sociales y a mantenerse informado todo el tiempo, es algo de lo m\u00e1s com\u00fan hoy en d\u00eda. Statista 2020, inform\u00f3 que el consumidor estadounidense promedio pasa alrededor de 5 horas por d\u00eda en su tel\u00e9fono. \u00a1S\u00ed, 5 horas!<\/p>\r\n\r\n\r\n\r\n<p>Stats provided by <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noopener\">StatCounter202<\/a>, show that 41.04% of Europe\u2019s total web traffic is via mobile internet. The figures are similarly high around the globe; North America 42.59%, Asia 58% and Africa 60.04%. This is great news for marketers, as it tells us that there is a much bigger audience just waiting to be tapped. The ability to connect instantly to your target market is extremely beneficial for marketing.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>LAS ESTAD\u00cdSTICAS CUENTAN LA HISTORIA<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Otra estad\u00edstica es que m\u00e1s del 50% de los usuarios abandonar\u00e1n una p\u00e1gina m\u00f3vil si el tiempo de carga es demasiado largo, por lo que es crucial que los sitios web est\u00e9n optimizados para dispositivos m\u00f3viles.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>El 90% de las personas prefieren recibir un mensaje de texto en lugar de una llamada.<\/li>\r\n\r\n\r\n\r\n<li>El 87% del uso de Internet se realiza a trav\u00e9s de un tel\u00e9fono m\u00f3vil.<\/li>\r\n\r\n\r\n\r\n<li>El 43% de la investigaci\u00f3n de productos se realiza a trav\u00e9s de tel\u00e9fonos m\u00f3viles.<\/li>\r\n\r\n\r\n\r\n<li>40% de las compras realizadas a trav\u00e9s de un tel\u00e9fono.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><em>Fuente: Financeonline.com<\/em><\/p>\r\n\r\n\r\n\r\n<p>\u00a0The folks at Business of Apps.com have predicted new changes in <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/social-media\/\">marketing en redes sociales<\/a> to cater for the increasing number of B2B and B2C businesses already on Facebook. The soon-to-be-launched new techniques will be aimed at increasing views and engagement and \u2018cutting through the noise and competition\u2019.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>LA INVERSI\u00d3N EN PUBLICIDAD PARA M\u00d3VILES SE DISPARAR\u00c1<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>If you want to know who is spending on mobile advertising, the answer would be everyone! Globally mobile advertising spend has reached around 616 billion US$, making it the go-to advertising channel today. According to MobileMarketing, the pandemic has supercharged this trend but it is expected to continue and the market will grow further.\u00a0 Google usually leads the way, so it is no surprise that this online behemoth ranks <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/what-is-seo-and-how-can-we-use-it-to-get-more-business\/\">SEO<\/a> keywords differently on mobile and desktop and is also updating both versions to make them more convenient for users.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>MARKETING M\u00d3VIL PARA INMOBILIARIAS<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u00bfC\u00f3mo puede esto ayudar a su negocio? Si siente se siente arrastrado hacia la era del marketing digital, tal vez las estad\u00edsticas anteriores lo hayan influido. A continuaci\u00f3n, presentamos 5 consejos pr\u00e1cticos sobre c\u00f3mo obtener los mejores resultados de su marketing m\u00f3vil. Lo mismo se aplica a los videos o las im\u00e1genes, si no se ven bien, \u00a1no funcionar\u00e1n!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>DISE\u00d1OS RECEPTIVOS<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Whether you are <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/sitios-web\/\">designing a website<\/a> or a landing page, it\u2019s vital that it is designed and programmed to be responsive for all devices. There is nothing worse than badly thought-out, ill positioned elements and tiny buttons. These are all a big turn off for users.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>CREA CONTENIDO PARA M\u00d3VILES<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Clever headlines are great but not if they get cut off on a mobile. The first step is to take mobiles into account in your <a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/redaccion\/\">copywriting<\/a> and also to check and check again that it works during development.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>P\u00c1RRAFOS CORTOS<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Haz la vida m\u00e1s f\u00e1cil con p\u00e1rrafos m\u00e1s cortos. Son f\u00e1ciles de leer . Por ejemplo: \u00a1Basta de charla!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>BOTONES QUE LLAMEN LA ATENCI\u00d3N<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Even though a mobile is much smaller than a desktop, we need the call-to-action buttons to be big enough for people to click, otherwise you may as well not bother.\u00a0 Adapt the responsive design so that it is created for the best possible user experience.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>DISE\u00d1OS A TRAV\u00c9S DE CORREO ELECTR\u00d3NICO PARA M\u00d3VIL<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/convince-and-convert-with-email-marketing\/\">Marketing por correo electr\u00f3nico<\/a> is one element of digital marketing that all business can take advantage of, it is super effective and offers high returns on investment (ROI). <a href=\"https:\/\/supplygem.com\/\" target=\"_blank\" rel=\"noopener\">Supplygem.com<\/a> reports that mobile marketing emails have a 61% open rate. Emails that are poorly formatted for mobiles, including small fonts and buttons, will be deleted in as little as 3 seconds. The answer is simple, design your email so that it looks good on a mobile and you\u2019ll be halfway there.<\/p>\r\n\r\n\r\n\r\n<p>Si su empresa, inmobiliaria o de otro tipo, tiene problemas con su marketing, p\u00f3ngase en contacto con Redline Company para obtener una primera cita gratuita. En una hora, nuestros profesionales le dar\u00e1 algunos consejos e ideas para impulsar su estrategia. P\u00f3ngase en contacto con\u00a0<a href=\"mailto:info@redlinecompany.com\">info@redlinecompany.com<\/a>\u00a0\u00a0o visita nuestra web <a href=\"https:\/\/www.redlinecompany.com\/es\/\">www.redlinecompany.com<\/a><\/p>\r\n\r\n\r\n\r\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Sobre Redline Company<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p><em>Establecida en 2004, Redline Company es una agencia de marketing galardonada que cuenta con un equipo creativo y talentoso de profesionales internacionales con experiencia en marketing, dise\u00f1o gr\u00e1fico, dise\u00f1o de sitios web, redacci\u00f3n de textos publicitarios, relaciones p\u00fablicas, redes sociales y mucho m\u00e1s.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The last 12 months have seen businesses turned on their heads, with job and cost cuts, which include marketing spend. Not surprisingly, one activity that has increased dramatically \u2013 time spent on smartphones &#8211; in particular social media, as people struggle to keep connected and up to speed on developments during the pandemic. Statista 2020, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[93],"class_list":["post-294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-websites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":5,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":11452,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/294\/revisions\/11452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}