{"id":285,"date":"2020-09-30T14:52:26","date_gmt":"2020-09-30T12:52:26","guid":{"rendered":"https:\/\/redline-re.design\/?p=285"},"modified":"2024-01-29T14:07:27","modified_gmt":"2024-01-29T13:07:27","slug":"marketing-your-real-estate-agency-post-covid-19","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/es\/blog\/marketing-your-real-estate-agency-post-covid-19\/","title":{"rendered":"EL MARKETING QUE TU INMOBILIARIA NECESITA TRAS EL COVID-19"},"content":{"rendered":"

EL MARKETING QUE TU INMOBILIARIA NECESITA TRAS EL COVID-19<\/strong><\/h2>\r\n\r\n\r\n\r\n

Redline Company, una agencia de marketing que lleva 15 a\u00f1os ayudando a negocios de la Costa a crecer, te trae cada mes consejos para que puedas relanzar tu empresa. Al compartir sus conocimientos, intenta a\u00f1adir valor a la comunidad empresarial de Marbella y m\u00e1s ali\u00e1.<\/em><\/p>\r\n\r\n\r\n\r\n

No se puede ignorar la realidad\u2026 el Covid-19 ha cambiado todas las reglas del juego para los agentes inmobiliarios. La venta de inmuebles esta atravesando por un momento complicado, por lo que hay que adaptarse a estas nuevas reglas.<\/p>\r\n\r\n\r\n\r\n

So, what is the answer?\u00a0 Same as it always was, a good marketing strategy<\/a> is always the best tool if you want to grow your business. Ideally it should include elements of traditional marketing and thinking outside the box. \u00a0It doesn\u2019t matter whether you specialise in listings, sales, rentals or all of the above, the theory is the same, you need to generate interest and open channels of communication in order to make those all-important sales.<\/p>\r\n\r\n\r\n\r\n

Aqu\u00ed te dejamos con algunos consejos para dar a conocer a tu negocio y conseguir atraer a nuevos clientes\u2026<\/p>\r\n\r\n\r\n\r\n

PACIENCIA Y TIEMPO<\/strong><\/h2>\r\n\r\n\r\n\r\n

During the economic downturn it\u2019s tempting to batten down the hatches and cut costs, starting with marketing<\/a> y advertising<\/a>. This is exactly the opposite of what you should be doing, it\u2019s essential to keep a continuous presence especially when pickings are much slimmer.\u00a0 It\u2019s vital to get your voice heard and to keep the lines of communication open. A study of 600 companies (between 1980-1986) by McGraw Hill Research found that those that continued to advertise and market their products achieved sales 256% higher than those who didn\u2019t, showing that share of voice really matters.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/h2>\r\n\r\n\r\n\r\n

Now more than ever, your website is your most important marketing tool<\/a>, so it\u2019s crucial to get it right. \u00a0First impressions mean everything, issues such as a shabby layout, bad navigation, slow loading and boring, tired and irrelevant content are big turn-offs. Equally futile is a beautiful slick site with lots of interesting info if no one can actually find it.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

Tienes que proyectar tu sitio web como un escaparate. Hay que atraer a los usuarios mostr\u00e1ndoles los mejores apartamentos y resaltando como \u00e9stos pueden satisfacer una necesidad. Si dos apartamentos de dos camas de Benalm\u00e1dena son los m\u00e1s llamativos, entonces tiene sentido ponerlos de exhibici\u00f3n.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/h2>\r\n\r\n\r\n\r\n

CREA UN CONTENIDO BREVE Y ATRACTIVO<\/strong><\/h2>\r\n\r\n\r\n\r\n

Un buen contenido es la clave del \u00e9xito. Hoy en d\u00eda nadie va a dedicar su tiempo en leer monta\u00f1as de informaci\u00f3n que sean irrelevantes. Hay que ser directos, claros y breves para declararse ganador y evitar la tentaci\u00f3n de escribir m\u00e1s de lo imprescindible.<\/p>\r\n\r\n\r\n\r\n

DEDICA TIEMPO A LAS REDES SOCIALES<\/strong><\/p>\r\n\r\n\r\n\r\n

We may be encouraged to practice social distancing but there is nothing stopping you from making connections on social media<\/a>. With more people opting to work, socialise and just spend more time at home, we\u2019re all using social media more. So now is the perfect time to strike.<\/p>\r\n\r\n\r\n\r\n

Social media platforms are perfect for keeping in touch with current clients and reaching new audiences. Make sure your pages are branded and you keep the tone professional, friendly and forget about trying to sell. It\u2019s all about nurturing relationships so that you strengthen your company\u2019s reputation as the go-to agent for assistance, market news, tips and of course red-hot properties!\u00a0\u00a0 Keep your content interesting, respond quickly so that you can connect with prospective clients, whether they are interested in buying or listing their homes.<\/p>\r\n\r\n\r\n\r\n

ESCRIBE CONTENIDO EN TU BLOG<\/strong><\/h2>\r\n\r\n\r\n\r\n

Social media pages are great but a blog can give your more bang for your buck. Posting regular well written blogs benefits your website and it can boost your company\u2019s reputation. Adding fresh content is vital for SEO<\/a> and can help improve its organic ranking<\/a> and if you happen to be imparting interesting facts, tips and opinions, it could make your site the go-to source for real estate news.<\/p>\r\n\r\n\r\n\r\n

VISITAS VIRTUALES<\/strong><\/h2>\r\n\r\n\r\n\r\n

Images paint a thousand words<\/a>, so if a buyer can\u2019t get to a property, bring the property to them. Yes, virtual tours have been around for a while but they have really come in to their own now. So, it is worth investing in a virtual tour for the properties that you want to push, as this will allow potential buyers to enjoy a private showing at their leisure from the comfort of their own home. It is possible to book professional photographers and videographers<\/a> as long as you are all adhering to the hygiene and social distancing rules.<\/p>\r\n\r\n\r\n\r\n

Get in touch with Redline Company<\/a> today and let\u2019s get a cost-effective marketing strategy in place that will drive maximum return on investment for your team! Contact\u00a0info@redlinecompany.com<\/a><\/p>\r\n\r\n\r\n\r\n

————————————————————————————————————————————–<\/p>\r\n\r\n\r\n\r\n

Sobre Redline Company<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

Establecida en 2004, Redline Company es una agencia de marketing galardonada que cuenta con un equipo creativo y talentoso de profesionales internacionales con experiencia en marketing, dise\u00f1o gr\u00e1fico, dise\u00f1o de sitios web, redacci\u00f3n de textos publicitarios, relaciones p\u00fablicas, redes sociales y mucho m\u00e1s.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

MARKETING YOUR REAL ESTATE AGENCY POST COVID-19 Each month, Redline Company, a marketing agency that has helped countless companies to grow here on the coast over the past 15 years, brings you insider knowledge to help take businesses through the roof. Sharing their knowledge, they hope to add value to the business community in Marbella […]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[86],"class_list":["post-285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":4,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":11449,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/285\/revisions\/11449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}