{"id":265,"date":"2023-02-02T14:26:13","date_gmt":"2023-02-02T13:26:13","guid":{"rendered":"https:\/\/redline-re.design\/?p=265"},"modified":"2024-01-30T15:44:38","modified_gmt":"2024-01-30T14:44:38","slug":"what-should-i-do-with-reviews","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/es\/blog\/what-should-i-do-with-reviews\/","title":{"rendered":"\u00bfQU\u00c9 DEBO HACER CON LAS RESE\u00d1AS?"},"content":{"rendered":"<p><em>Como si de un reba\u00f1o de ovejas se tratase, cuando los clientes ven comentarios positivos sobre una empresa, tienden a seguir a los dem\u00e1s.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<p>\u00bfCu\u00e1ntas veces le has pedido a tus amigos o familiares que te recomienden un producto o servicio? Si te pones a pensar en ello, todos lo hacemos, el boca a boca es una herramienta de marketing muy poderosa. As\u00ed que, imag\u00ednate lo \u00fatil que ser\u00eda para ti y tu negocio que tus clientes reales dejaran rese\u00f1as y comentarios positivos de tus productos o servicios.<\/p>\r\n\r\n\r\n\r\n<p>In digital marketing terms, reading customer reviews is an important step in the <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/the-buyers-journey\/\">buyers\u2019 journey<\/a>, when deciding between different suppliers.\u00a0 The reviews inform our opinion as to the possible outcome based on other customers\u2019 experiences. Similar to sheep, when customers see positive feedback about a company, they tend to follow the herd. \u00a0This sheep mentality also works in reverse, negative comments can be detrimental to a company.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u00bfD\u00f3nde debe obtener sus rese\u00f1as?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>There are a number of different <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/is-anyone-managing-your-companys-reputation-online\/\">review sites<\/a>, such as Google Reviews, Facebook, Trustpilot, Yelp to name a few. Google Reviews is the most commonly used platform for the obvious reason \u2013 it\u2019s Google! On this site, all businesses can be rated using a 5-star scale with comments. Needless to say, Google Reviews has a big impact on your website as the ratings are visible under your website link. Therefore, its important to keep it at a high 5-star rating.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Beneficios para su empresa<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Customer satisfaction reviews not only help customers move along their journey towards a purchasing decision, there are also many other benefits for the business. Reviews are an effective method of boosting credibility and they also alert the business to any issues, as the best customer reviews tend to provide information about what you can do to improve your product or service. This information can then be used to address any issues. \u00a0They are also offer an opportunity for you to show your customers that you care and to solidify the relationship by responding to their review. \u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>SEO<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Las rese\u00f1as tambi\u00e9n le ayudan a mejorar su\u00a0<a href=\"https:\/\/www.redlinecompany.com\/es\/servicios\/seo\/\">SEO<\/a>, as search engines reward websites with content that is regularly updated. Consequently, reviews are the easiest way to reach those standards. And people tend to specifically search for the company name and \u201creviews\u201d.\u00a0 Overall, gathering positive customer ratings and reviews to market your company in an ad or on your website can help increase sales.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>C\u00f3mo hacer que sus rese\u00f1as le beneficien<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Como hemos comentado con anterioridad en este art\u00edculo, tener rese\u00f1as de clientes en Google puede ser beneficioso para su empresa. Estas opiniones son mucho m\u00e1s que una simple rese\u00f1a y se pueden utilizar de muchas maneras diferentes, he aqu\u00ed algunos ejemplos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Incluye rese\u00f1as para vender tus servicios y productos<\/li>\r\n\r\n\r\n\r\n<li>A\u00f1ade estas rese\u00f1as en tus campa\u00f1as de\u00a0<a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/convince-and-convert-with-email-marketing\/\">emails<\/a><\/li>\r\n\r\n\r\n\r\n<li>Cr\u00e9ate un perfil en una p\u00e1gina de rese\u00f1as de clientes d\u00f3nde los clientes puedan ir actualizando sus opiniones de forma constante para ayudar al SEO de tu p\u00e1gina web.<\/li>\r\n\r\n\r\n\r\n<li>Publique las rese\u00f1as que reciba en sus perfiles de\u00a0<a href=\"https:\/\/www.redlinecompany.com\/es\/noticias\/blog\/2020\/01\/21\/how-to-sell-with-instagram\/\">redes sociales<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>C\u00f3mo gestionar las cr\u00edticas negativas<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Por supuesto, es inevitable que haya alguna opini\u00f3n negativa de nuestro negocio. Es fundamental, responder siempre a todas las opiniones, pero es especialmente importante si recibes un comentario negativo. Ignorar el comentario negativo no har\u00e1 que desaparezca, por lo que, para resolver esta situaci\u00f3n, debe responder con profesionalidad esta valoraci\u00f3n negativa, esta profesionalidad incluso le puede llevar a tener mejores valoraciones en el futuro.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Profesionalidad y educaci\u00f3n<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Remember, when responding to critical comments, never get personal. Your reply should be useful and easy to read.\u00a0 Always thank you person for taking the time to leave the review, as its basic courtesy and it could help to transform a negative comment into a positive one. Always, include a summary of the customers name and complaint, as it shows you have taken notice and that your business appreciates their feedback.<\/p>\r\n\r\n\r\n\r\n<p>Por \u00faltimo, tambi\u00e9n es buena idea hacerles saber a tus clientes que pueden ponerse en contacto contigo personalmente para continuar la conversaci\u00f3n y poder resolver esta situaci\u00f3n. Es mucho mejor intentar resolver el problema en privado que mantener toda la conversaci\u00f3n en p\u00fablico a trav\u00e9s del sitio web.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>C\u00f3mo conseguir opiniones de los clientes<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ask customers in emails whether they had a good or bad experience and why<\/p>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Create a shortcut link to google reviews on your website with a \u201cshare a review\u201d CTA button<\/p>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ask customers in person if they would want to leave a product review<\/p>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ask for reviews on <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/turn-social-media-into-business-media\/\">redes sociales<\/a><\/p>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Partners or vendors can leave a business review on how it is to work with you<\/p>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Include the Google review link in your email signature<\/p>\r\n\r\n\r\n\r\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use social media platforms to post specific questions regarding business performance which will encourage followers to leave a review if you also include the link in the company bio for easy access.<\/p>\r\n\r\n\r\n\r\n<p>En conclusi\u00f3n, las opiniones online dan seguridad a los clientes potenciales. De hecho, el 84% de los consumidores se\u00f1alan que las rese\u00f1as son importantes en sus decisiones de compra. Desgraciadamente, las malas rese\u00f1as tienen mucho m\u00e1s peso que las positivas y una mala rese\u00f1a puede anular 5 rese\u00f1as positivas en la mente de un consumidor. Por lo tanto, es esencial intentar obtener el mayor n\u00famero posible de opiniones positivas de clientes de confianza y tratar las opiniones negativas con la mayor rapidez posible de forma educada y profesional.<\/p>\r\n\r\n\r\n\r\n<p>If you would like to<a href=\"https:\/\/www.redlinecompany.com\/es\/contacte-con-nosotros\/\"> find out more about digital marketing<\/a> or would like information about <a href=\"https:\/\/www.redlinecompany.com\/es\/blog\/los-paquetes-de-marketing-como-funcionan\/\">our marketing packages<\/a>, contact\u00a0<a href=\"mailto:info@redlinecompany.com\">info@redlinecompany.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Similar to sheep, when customers see positive feedback about a company, they tend to follow the herd.\u00a0 How often have you asked your friends or family to recommend a product or service? We all do it, word of mouth is a very powerful marketing tool. So, imagine how useful you would find it to see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[92],"class_list":["post-265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":7,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":11467,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/posts\/265\/revisions\/11467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/es\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}