{"id":528,"date":"2014-09-02T14:13:00","date_gmt":"2014-09-02T12:13:00","guid":{"rendered":"https:\/\/redline-re.design\/?p=528"},"modified":"2024-01-30T14:38:00","modified_gmt":"2024-01-30T13:38:00","slug":"the-power-of-video","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/da\/blog\/the-power-of-video\/","title":{"rendered":"THE POWER OF VIDEO"},"content":{"rendered":"<p>From its first inception film was destined to become one of the most <a href=\"https:\/\/www.redlinecompany.com\/da\/blog\/visual-content-in-social-media-set-to-be-king-in-2014\/\">powerful\u00a0forms of communication<\/a> responsible for creating stars, dictating trends and\u00a0forming opinions, in\u00a0other words selling ideas, people and products to an eager\u00a0audience.<\/p>\r\n\r\n\r\n\r\n<p>Later the popularity of TV gave businesses the means to deliver sales films \u2013 adverts\u00a0\u2013 directly into homes. Today, the internet is the favoured medium, as watching\u00a0online content has now overtaken traditional TV viewing and video streaming\u00a0accounts for almost 40 per cent of all internet usage.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Types of videos<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Corporate videos fall under two distinct categories; \u201crelationship videos\u201d that\u00a0seek to engage and inform and \u201csales videos\u201d designed to provoke action. There\u00a0are numerous advantages of including videos into your business plan, whether\u00a0specifically for marketing your product, training staff or to drive traffic to your\u00a0website with a \u2018how to\u2019 tips.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>72% of potential customers are more likely to buy a\u00a0product after viewing a video<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>89% decide to buy on the day the video is viewed<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>94% of those who purchase will share the video with\u00a0friends and family<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Reasons to use videos in business<\/strong><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Increase sales<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Videos can play an important role in generating\u00a0sales, through both in-depth content and by\u00a0equipping sales personnel with a consistent\u00a0sales message. It can transform a potentially dull\u00a0subject into a compelling interactive presentation,\u00a0demonstrating complicated components or\u00a0difficult technical aspects of a product or service.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Increase credibility<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>There is a perception that only large successful\u00a0companies are willing to invest in producing\u00a0professional videos about their business, which\u00a0suggests longevity and credibility.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.redlinecompany.com\/da\/services\/branding\/\">Branding<\/a><\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Elevate your brand above your competitors by\u00a0showcasing your staff and products on film\u00a0as a method of achieving greater recognition,\u00a0familiarity and ultimately to engender customer\u00a0loyalty. Check out Redline\u2019s corporate branding\u00a0video.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Who, what and why<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Tell your clients who you are and what you do, but\u00a0most important of all, you need to tell them why\u00a0they should do business with you.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Emotional connections<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>You can enhance the connection to your audience\u00a0by including sales videos in your marketing to\u00a0illustrate a product or service. Audio and visual\u00a0information makes it easier to learn and a greater\u00a0understanding leads to quicker purchasing\u00a0decisions and more sales. And just as important,\u00a0whenever possible film client testimonials\u2026if they\u00a0say it on camera, potential customers are willing\u00a0to listen.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Perceived value<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Corporate videos and DVDs have a higher perceived\u00a0value than printed marketing, for example they\u00a0have a response rate six times higher than Direct\u00a0Mail. Most people will view a video out of curiosity\u00a0whereas junk mail is generally discarded unread.\u00a0Videos suggest a monetary investment in the\u00a0client, the product and the company.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Multipurpose<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Once a video has been produced it can serve\u00a0several different purposes. Depending on the\u00a0content it can be used as a sales tool, training aid\u00a0or branding exercise to build trust and familiarity\u00a0and to demonstrate products and services. Videos\u00a0are extremely popular on social media as a means\u00a0of driving traffic to your website.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>More reach for your money<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Video allows you to communicate with audiences\u00a0that you wouldn\u2019t physically be able to reach and\u00a0sets you above your competitors, by introducing\u00a0the viewer to your company, staff and products.<\/p>\r\n\r\n\r\n\r\n<p>In fact, the advantages of incorporating video into\u00a0your business plan are almost too numerous to\u00a0mention\u2026..<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Innovative, fresh and funky<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>An experienced professional videographer will\u00a0work with you to get exactly the right tone, look\u00a0and feel, and will have the technical know-how\u00a0to produce something modern and relevant that\u00a0shows your business in its best possible light.<\/p>\r\n\r\n\r\n\r\n<p>The importance of using professionals to create\u00a0a video can\u2019t be stressed strongly enough. Visual\u00a0media is an extremely powerful tool and if you\u00a0get it wrong it could prove an extremely costly\u00a0mistake. It is an investment in your company\u2019s\u00a0future, so it should be done right.<\/p>\r\n\r\n\r\n\r\n<p>Redline Company works with <a href=\"https:\/\/www.redlinecompany.com\/da\/food-photography\/\">professional\u00a0videographers<\/a> who are up to date with the latest\u00a0technology, with experience of producing sales\u00a0and relationship videos.<\/p>","protected":false},"excerpt":{"rendered":"<p>From its first inception film was destined to become one of the most powerful\u00a0forms of communication responsible for creating stars, dictating trends and\u00a0forming opinions, in\u00a0other words selling ideas, people and products to an eager\u00a0audience. Later the popularity of TV gave businesses the means to deliver sales films \u2013 adverts\u00a0\u2013 directly into homes. Today, the internet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[86],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":5,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"predecessor-version":[{"id":11275,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/528\/revisions\/11275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media\/530"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}