Every business wants to be noticed by Google, to be at the top of the list and the first on Google\u2019s mind when customers search for your product or service. As with all worthwhile pursuits though, developing a long-term relationship with Google takes time, hard work and commitment.<\/p>\r\n\r\n\r\n\r\n
You\u2019ve got a business to run and maybe you don\u2019t have time to keep up with the ever changing digital landscape or study the sorcery of Search Engine Optimisation<\/a> (SEO). \u00a0Your website is doing its best, but still falling further and further behind in Google\u2019s rankings. Sadly, without SEO, your business could be buried in the digital undergrowth, customers will be unable to find you and you will lose sales every day. What a tragic ending.\u00a0<\/p>\r\n\r\n\r\n\r\n We don\u2019t want that to happen, so we\u2019re going to share a few secrets on how to charm and woo Google, then build a loving and lasting relationship.<\/p>\r\n\r\n\r\n\r\n You take a quick glance at Google Analytics and realise your bounce rate is over 90%. The bounce rate is high because people are landing on your website and then quickly jumping back off. If this is happening to you, it\u2019s probably for one of these 5 reasons:<\/p>\r\n\r\n\r\n\r\n These days, people have absolutely no patience. According to a KISSmetrics report, 47% of consumers expect a web page to load in two seconds or less, and 40% abandon a website that takes more than three seconds to load. Even a one-second delay decreases customer satisfaction by about 16%.<\/p>\r\n\r\n\r\n\r\n If your website has only been designed for desktop computers, you are missing the majority of your customers, since mobile phones and tablets account for more than\u00a065% of internet traffic<\/a>.\u00a0 Are your mobile customers still forced to scroll from side-to-side, pinching and zooming to navigate your content? Google wants to shelter users from this painful experience, so they announced a major mobile algorithm update in summer 2015<\/a> which penalises websites that aren’t mobile-friendly. Today, Google strengthens the ranking signal from mobile-friendly websites, boosting those that were optimised for phones and tablets, while relegating the others (probably) to page 56 in the search results.<\/p>\r\n\r\n\r\n\r\n When someone lands on your site, do they know what to do? Where to go? What their next steps should be? Greeting customers and helping them find their way may sound like good common sense, but research by Small Business Trends suggests that\u00a070% of small<\/a>\u00a0B2B business websites lacked a call-to-action (CTA). Visitors don\u2019t know where to click, what to buy or how to buy it.\u00a0<\/p>\r\n\r\n\r\n\r\n Excessive pop-ups that disrupt the reading experience can be seriously annoying, especially when they send you on a guilt trip. You know, the ones that include a button that says something like, “No thanks, I don’t want to improve my life.” There is a right way to do pop-ups, and they do work if used properly.<\/p>\r\n\r\n\r\n\r\n There you are at work, when all the sudden the website you have just opened starts blasting \u00a0Abba\u00b4s \u2018Dancing Queen\u2019. Have you ever been in this situation?<\/p>\r\n\r\n\r\n\r\n \u201cShhhh…I\u2019m not supposed to be on this site at work!\u201d<\/p>\r\n\r\n\r\n\r\n Sure, we\u2019ve all been there. Embarrassing to say the least. Silence is golden and besides that, we\u2019re sure your company theme song rocks in your mind, but most of us will slide straight up to that \u2018back\u2019 button. Don\u2019t force your multimedia, either let your browsers choose to play it, or at the very least have it start with sound off.<\/p>\r\n\r\n\r\n\r\n These are the early lessons in Google seduction. It starts with building strong site architecture and providing clear navigation to help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of your site and encourage repeat visits. It turns out that you and Google want the same thing \u2013 for your users to have the best experience on your website. Here\u00b4s some simple rules to follow:<\/p>\r\n\r\n\r\n\r\n You\u2019ve been told this all your life by your parents, teachers and friends and it\u00b4s still true \u2013 if you want Google\u2019s love, simply be yourself. Don\u00b4t stuff your website with popular keywords that have little to nothing to do with your niche. Show how you are unique and you\u2019ll get more traffic.<\/p>\r\n\r\n\r\n\r\n You\u2019re an expert in your field, right? Don\u2019t just tell this to people, show them. Share quality content so Google gets to know the real you \u2013 over time you will be rewarded with better rankings. Quality content is something we\u2019ve been shouting about for years \u2013 write original articles that exist nowhere else on the web. Make them useful, thought provoking, engaging, or funny, but always precise. Google changes their ranking algorithm every day, but one rule remains steadfast \u2013 \u201cContent is King\u201d.<\/p>\r\n\r\n\r\n\r\n Keywords are the language of love with Google and you do have to press all the right buttons, but don\u2019t get too pushy and rush the relationship. Including too many keywords is like saying \u201cI love you\u201d far too soon and way too much. It can be a turn-off and make you look desperate. So, be mindful with your content and don\u2019t stuff it full of nonsensical keywords.<\/p>\r\n\r\n\r\n\r\n Google loves two-way communication\u2026like a lot. Have a two-way conversation with your customers and encourage feedback. Make sure you allow comments and more importantly make sure you respond to them.<\/p>\r\n\r\n\r\n\r\n Content may be King<\/a> but social media<\/a> is Queen. Use social media, not only for the traffic it can bring to your website but also because Google picks up\u00a0\u2018social signals\u2019 of your popularity<\/a>, which contributes to your ranking in Google searches. Without social media, you will never rank above your competitors. You may not like social networks, but billions of people use them every day. Your customers are there, waiting for your service or product.<\/p>\r\n\r\n\r\n\r\n \u00a0If you follow all these rules, Google will embrace you. If you need help optimising your website, building your social media following or generating quality content, get in touch<\/a> with Redline Company to see how we can skyrocket your business with one of our monthly marketing packages<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Every business wants to be noticed by Google, to be at the top of the list and the first on Google\u2019s mind when customers search for your product or service. As with all worthwhile pursuits though, developing a long-term relationship with Google takes time, hard work and commitment. You\u2019ve got a business to run and […]<\/p>\n","protected":false},"author":1,"featured_media":406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[91],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":4,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":11395,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/404\/revisions\/11395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media\/406"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}FIRST, FIGURE OUT WHY PEOPLE LEAVE YOU<\/h2>\r\n\r\n\r\n\r\n
#1 – IT TAKES FOREVER TO LOAD<\/h3>\r\n\r\n\r\n\r\n
#2 – IT ISN’T OPTIMISED FOR MOBILES<\/h3>\r\n\r\n\r\n\r\n
#3 \u2013 POOR NAVIGATION<\/h3>\r\n\r\n\r\n\r\n
#4 – EXCESSIVE POP-UPS<\/h3>\r\n\r\n\r\n\r\n
#5 \u2013 MULTIMEDIA AUTO PLAY<\/h3>\r\n\r\n\r\n\r\n
GETTING GOOGLE TO FALL MADLY IN LOVE WITH YOUR WEBSITE<\/h2>\r\n\r\n\r\n\r\n
#1 \u2013 FIND A NICHE AND BE YOURSELF<\/h3>\r\n\r\n\r\n\r\n
#2 \u2013 BE OPEN AND GENEROUS WITH YOUR KNOWLEDGE<\/h3>\r\n\r\n\r\n\r\n
#3 \u2013 BE AFFECTION BUT NOT TOO AFFECTIONATE<\/h3>\r\n\r\n\r\n\r\n
#4 \u2013 STRONG RELATIONSHIPS ARE BUILT ON CLEAR COMMUNICATION<\/h3>\r\n\r\n\r\n\r\n
#5 \u2013 BUILD YOUR SOCIAL MEDIA FOLLOWING AND INFLUENCE<\/h3>\r\n\r\n\r\n\r\n