Every business owner sometimes struggles with getting customers to buy, so we\u2019re here to tell you, you\u2019re not alone. Google AdWords is one the greatest advertising platforms in the world, harnessing the power of more than 1 billion monthly searches. You already know your customers use Google every day, so how can you leverage Google better to drive sales?<\/p>\r\n\r\n\r\n\r\n
Things have changed over the past few years and if you\u2019ve been struggling with your own online sales funnel, there is a very good reason. Your customers are changing; online buyers have evolved just as much as Google has.<\/p>\r\n\r\n\r\n\r\n
It wasn\u2019t too long ago when we used to use \u201cpersuasive online marketing\u201d tactics. We focused only on our product and its amazing attributes, boasting about our brand and the universal reasons why all customers needed \u201cthat product\u201d or couldn\u2019t possibly live without \u201cthat service\u201d.<\/p>\r\n\r\n\r\n\r\n
Well guess what, those days are over. Branding<\/a> your business or product isn\u2019t enough anymore. You need to be more creative but more importantly, you need to turn your marketing tactics upside down; focus less on your \u2018universally appealing product\u2019 and more on your unique customer. \u00a0\u00a0Today, if you don\u2019t build a customer persona first, and structure your branding around them, then you might as well pack it in!<\/p>\r\n\r\n\r\n\r\n If you truly want to succeed in marketing your business online, you need to know your customer. Do you remember the days when customer service actually mattered? When shop owners would take personal service to new levels to get you to buy? There were loyalty programs, huge discounts or blow out sales and so on. Bills had to paid, so customers needed to be appreciated.<\/p>\r\n\r\n\r\n\r\n Neil Patel of QuickSprout and co-founder of CrazyEgg and Kissmetrics says, \u201cEvery marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers? Before jumping into your online marketing strategy<\/a>, have a conversation with your existing customers.\u201d<\/p>\r\n\r\n\r\n\r\n Online, just as in life, selling starts with getting to know your individual customer, establishing trust, building a relationship and pitching an offer they personally can\u2019t refuse. In a retail environment, you would naturally speak differently to the variety of personalities who walked through the doors of your shop; you would instinctively change your sales pitch for an older retired couple versus a young mother with a toddler; the same goes for your online approach. \u00a0<\/p>\r\n\r\n\r\n\r\n How do you do this online, without shaking their hand and looking at your customer in the eye? It\u00b4s trickier, but you can still capture clues about their values and buyer behaviour by harnessing the power of data. When you gain a deeper understanding of your different customer segments or personas, you will naturally want to adjust your online marketing to influence each specific customer differently, highlighting the selling points that are important to that customer.<\/p>\r\n\r\n\r\n\r\n Whatever product or service you sell and whoever your customers are, these tips are useful in building your marketing strategy:<\/p>\r\n\r\n\r\n\r\n Branding<\/a> your product and standing out in the crowd always requires creativity. \u00a0Create content which captures your customer at each stage of the buying journey, whether they are:<\/p>\r\n\r\n\r\n\r\n 1)\u00a0\u00a0\u00a0\u00a0 Researching products to meet their need<\/p>\r\n\r\n\r\n\r\n 2)\u00a0\u00a0\u00a0\u00a0 Reviewing options and considering the recommendations of others<\/p>\r\n\r\n\r\n\r\n 3)\u00a0\u00a0\u00a0\u00a0 Searching for the right price, with the intent to buy.\u00a0<\/p>\r\n\r\n\r\n\r\n At each stage, a user\u2019s Google search will be different, and your blog, infographic, white paper, video tutorial, or customer testimonial could be just what they need to trigger a purchase.<\/p>\r\n\r\n\r\n\r\n It may sound old school, but loyalty programs still work. Email marketing plays a big part in keeping your customer\u2019s attention. When customers are engaged, you will be top of their mind – they will buy from you again and recommend you to their friends. Use your loyal customers to build your business by creating shareable social media content and incentives to spread your message.<\/p>\r\n\r\n\r\n\r\n The online landscape is always changing; you need to stay abreast of the communications tools and social networks your customers are using and harness them. Every new technology introduces new opportunities to reach your customer. It\u2019s not easy to keep up with it all, but if you put the effort in, you can ensure your competitors are always behind you. \u00a0<\/p>\r\n\r\n\r\n\r\n So, how do you use online advertising<\/a> to its full potential? The answer is simple \u2013 testing. No matter how well you know your target market, you will occasionally be surprised when you evaluate your campaigns to find out what images and text are appealing to your audience. \u00a0You can do this with A\/B split testing<\/a>. Split testing allows you to try out two different approaches with your audience to discover what works best, then build on your success. A\/B split testing is the cornerstone of a good advertising campaign and is even built into the automation of some advertising platforms, like Facebook. \u00a0<\/p>\r\n\r\n\r\n\r\n Once you measure, split and test, you gain an ever-richer understanding of your customers. You can then pitch again, with a clearer target, based on those results. This is where the money shot is. Once you understand what your customers really want and what motivates them to buy, you are no longer shooting in the dark; you are using your entire budget to press all the right buttons with your marketing tactics.<\/p>\r\n\r\n\r\n\r\n Online marketing or online advertising doesn\u2019t always have to be technical or even difficult for that matter. If you want to truly succeed just step back in time. Step back to a time when the customer was the most important part of the sales funnel.\u00a0<\/p>","protected":false},"excerpt":{"rendered":" Every business owner sometimes struggles with getting customers to buy, so we\u2019re here to tell you, you\u2019re not alone. Google AdWords is one the greatest advertising platforms in the world, harnessing the power of more than 1 billion monthly searches. You already know your customers use Google every day, so how can you leverage Google […]<\/p>\n","protected":false},"author":1,"featured_media":400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[87],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-online-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":4,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"predecessor-version":[{"id":11397,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/397\/revisions\/11397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media\/400"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}TIME FOR SOME CONVERSION THERAPY<\/h2>\r\n\r\n\r\n\r\n
1. CREATIVITY:<\/h3>\r\n\r\n\r\n\r\n
2. BUILDING ON YOUR CURRENT CUSTOMERS:<\/h3>\r\n\r\n\r\n\r\n
3. ALWAYS SEEK IMPROVEMENT:<\/h3>\r\n\r\n\r\n\r\n
HOW DO YOU REALLY MAKE THOSE ADS WORK FOR YOU?<\/h2>\r\n\r\n\r\n\r\n