Creating and running an online shop costs money, there is no point in beating around the bush with this one. Just like opening a physical store, you will have outgoing costs including buying the web domain, hosting, web health insurance<\/a>, plus the cost to design and program the shop.<\/p>\r\n\r\n\r\n\r\n Once you have your new online shop, to forget marketing would be a critical error. It is simply not enough to have a website, you must invest in marketing to gain a brand awareness<\/a>, to drive traffic and encourage sales. In terms of a budget, allocate at least the same as the cost for the initial set up, if not more.<\/p>\r\n\r\n\r\n\r\n Combining social media with web shopping is a match made in heaven and it is an effective strategy for e-commerce businesses<\/a>. According to a study from Smart Insights, over half of companies using social media marketing<\/a> find it increases revenue and the sales of their products.<\/p>\r\n\r\n\r\n\r\n Further to boosting profits, social media allows brands the opportunity to engage with their customers and get feedback on the products. Plus, it\u2019s a significant driver of traffic for websites.<\/p>","protected":false},"excerpt":{"rendered":" The biggest difference between \u201cdropshipping\u201d and standard online retail, is that with dropshipping, the store doesn\u2019t keep the products it sells in stock. Instead, when a store sells a product, it buys it from a third party who then ship it directly to the customer. This means that you, as the store, will never see […]<\/p>\n","protected":false},"author":1,"featured_media":353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[93],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-websites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":5,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":11423,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/351\/revisions\/11423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media\/353"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.redlinecompany.com\/wp-content\/uploads\/2019\/04\/shutterstock_521165347-300x200.jpg\")
<\/p>\r\n\r\n\r\n\r\nDo I really need to have a social media presence for my business?\u00a0<\/strong><\/h2>\r\n\r\n\r\n\r\n