{"id":17780,"date":"2025-09-11T14:10:41","date_gmt":"2025-09-11T12:10:41","guid":{"rendered":"https:\/\/www.redlinecompany.com\/?p=17780"},"modified":"2025-09-11T14:22:27","modified_gmt":"2025-09-11T12:22:27","slug":"a-marketing-case-study-of-las-dunas-grand-luxury","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/da\/blog\/a-marketing-case-study-of-las-dunas-grand-luxury\/","title":{"rendered":"A marketing case study of Las Dunas Grand Luxury Hotel 5* GL"},"content":{"rendered":"
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Driving luxury hospitality online<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The art of marketing in the hospitality industry is much more than advertising a place to stay, it is about identifying the right market, reaching the correct audience and conveying a message that will resonate with potential guests. \u00a0In the case of Las Dunas Grand Luxury Hotel 5* GL in Estepona, the message that needs to invite and entice a decerning clientele to enjoy an exclusive and unforgettable experience at the hotel. \u00a0

Estepona is part of the Costa del Sol\u2019s Golden Triangle, which is home to some of the Coast\u2019s most sought-after properties, beach clubs, restaurants and of course luxury hotels. \u00a0It was established many years before the Costa del Sol\u2019s property and hotel boom, allowing the company to pick a prime beachfront location, which today still wows guests with its unrivalled panoramic sea views.\u00a0

In Spain, the designation \u201c5* GL\u201d means Five-star Grand Luxury, a classification that goes beyond the standard five-star rating. Created under national tourism legislation, it identifies hotels that are considered a \u201ccut above the rest\u201d within their category, often due to their cultural or historical significance. For guests, it guarantees exceptional luxury, exclusive facilities and personalised services that surpass the typical five-star experience\u2014something Las Dunas continues to embody in every detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI WANT REDLINE TO HELP ME WITH MY MARKETING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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USPs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a long-established brand, this client needed assistance raising brand awareness and expanding its reach within the very competitive hospitality market. Redline Company created a digital marketing strategy that would highlight the hotels unique selling points; the hotel\u2019s timeless elegance, 5-star suites, exceptional front of house service and the comprehensive array of amenities and wellness features. \u00a0However, the main focus of the marketing is to communicate the hotel\u2019s character and charm, highlighting the fact that it is in a different league to the newer more contemporary establishments.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital marketing strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The majority of hotel bookings are carried out online, via Apps, portals and an official hotel website. In order to raise interest and drive traffic to the website, it was necessary to implement a multi-channel digital strategy, including ongoing SEO to improve organic ranking on search engines, social media management, including captions, graphics and videos, and paid social media adverts. \u00a0In addition, the hotel needed to be presented in its best light by commissioning new professional photographs and videos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEXPLORE LAS DUNAS GRAND LUXURY HOTEL IN OUR PORTFOLIO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professional photography and video shoots<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Redline Company\u2019s in-house photographer, Peter Staes, has a \u00a0Master\u2019s Degree of Arts in Photography from the renowned Royal Academy of Arts in Antwerp and a portfolio including multiple Michelin restaurants throughout Europe.\u00a0

As an expert within this field, Peter had a clear vision of how to portray the hotel to its best advantage. To capture the different day and night experience, he stayed one night at the hotel \u00a0and set up multiple video and photoshoots. \u00a0Vivid photographs were shot in various locations, including the restaurants, plaza, suites, swimming pools, Spa, gym etc. that will be used to create colourful and original media posts, Meta Ad campaigns and in other marketing campaigns as and when required.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVIEW OUR SELECTED MATERIALS HERE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blogs to boost SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the ways to improve search engine optimisation (SEO) on the website is to regularly add new original content featuring relevant keywords (in both Spanish and English). \u00a0Each month, Redline Company\u2019s digital marketing team ascertain the relevant keywords and topics to be featured in the latest blogs. These not only serve as SEO tools, but also build a library of information that potential guests can refer to when researching about luxury wellness and Spa holidays in Estepona.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If\u00a0you would like more information about Las Dunas Grand Luxury Hotel 5* GL, you can contact reception on + 34 951 08 20 90\u00a0or visit their website on lasdunascostadelsol.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBOOK ET M\u00d8DE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get in touch if you would like marketing assistance for your hospitality business. Visit our website redlinecompany.com<\/a>, email on info@redlinecompany.com<\/a>, Whats App: (+34) 609 646 088<\/a> or call us on (+34) 952 816 678.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Driving luxury hospitality online The art of marketing in the hospitality industry is much more than advertising a place to stay, it is about identifying the right market, reaching the correct audience and conveying a message that will resonate with potential guests. \u00a0In the case of Las Dunas Grand Luxury Hotel 5* GL in Estepona, […]<\/p>\n","protected":false},"author":1,"featured_media":17797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-17780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/17780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/comments?post=17780"}],"version-history":[{"count":10,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/17780\/revisions"}],"predecessor-version":[{"id":17802,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/17780\/revisions\/17802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media\/17797"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media?parent=17780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/categories?post=17780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/tags?post=17780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}