{"id":1297,"date":"2016-09-28T11:14:00","date_gmt":"2016-09-28T09:14:00","guid":{"rendered":"https:\/\/redline-re.design\/?p=1297"},"modified":"2024-03-26T16:14:57","modified_gmt":"2024-03-26T15:14:57","slug":"lead-generation-versus-branding","status":"publish","type":"post","link":"https:\/\/www.redlinecompany.com\/da\/newsletters\/lead-generation-versus-branding\/","title":{"rendered":"ONLINE LEAD GENERATION VERSUS BRANDING"},"content":{"rendered":"<p><strong>What is brand strategy?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Your team of sales people are hungry for leads that they can convert into sales and commission \u2013 as soon as possible. Of course, you as the boss want to see a return on your investment. So you may wonder why your marketing should be focused on branding at all. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>It\u2019s simple. A brand strategy is the key to setting your company apart, especially in a crowded market place. If done right, it can bring you significant market shares.<\/strong>\u00a0A brand strategy defines your business, provides consistency, creates trust and adds value to your company.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.redlinecompany.com\/da\/news\/blog\/2016\/06\/23\/redline-company-new-website-launches\/?utm_source=Newsletter&amp;amp;utm_medium=header&amp;amp;utm_campaign=lead-gen-v-branding\" target=\"_blank\" rel=\"noreferrer noopener\">Continue reading this great article<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What is brand strategy? Your team of sales people are hungry for leads that they can convert into sales and commission \u2013 as soon as possible. Of course, you as the boss want to see a return on your investment. So you may wonder why your marketing should be focused on branding at all. \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-1297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/1297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/comments?post=1297"}],"version-history":[{"count":2,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/1297\/revisions"}],"predecessor-version":[{"id":11686,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/posts\/1297\/revisions\/11686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media\/1299"}],"wp:attachment":[{"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/media?parent=1297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/categories?post=1297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redlinecompany.com\/da\/wp-json\/wp\/v2\/tags?post=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}