Since its introduction social media has become too important to ignore, and as a result the relationship between company and customer has changed significantly. Social media provides a virtual business meeting venue, where it is difficult to control the outcome and customers are able to see through superficial statements and indiscriminate 'likes'. Social media can make a big impact upon your business, so here are a few tips to help you avoid making some fundamental mistakes:
- Social media race is not a sprint, it is a marathon. As a business owner, you should aim to create a long-term relationship with your customer.
- Understand that social media is not about advertising your product, but engaging with customers through public relations. It is vital that you listen to your customers and post regular information that is relevant to their interests. By integrating your message in a social context and offering a personally appealing service, you will attract more connections for your business.
- Methods of broadcasting information are constantly changing, what is hip and trendy now, may not be tomorrow.