Redline Company was originally approached by Paul Netherton and Rupert Hubbard of the Gecko Winter Pro Tour to design a new website and manage the social media aspect of the Gecko Tour. This was an interesting and rewarding task in itself, but golf being a high index sport and the Gecko Winter Tour being new a new concept, Rupert and Paul also requested some Gecko Winter Pro Tour Merchandise. In consultation with the Gecko team, Redline was able to help them to decide on appropriate products and to create a range of Gecko Winter Pro Tour merchandise that would be useful to competitors and spectators. The four items initially requested were fruit energy sweets wrapped in paper bearing the Gecko logo, a short pencil ideal for filling in score cards, a lanyard for passes, keys and memory sticks and a ballpoint pen in the Gecko colours with the name of the tour embossed on the barrel. Redline has been requested to produce merchandise for a number of clients over the years and the results have always been impressive. The key is to choose the correct products for your corporate image, which is why the brains behind Gecko Winter Pro Tour have made some excellent choices.
Gecko Winter Pro Tour and the importance of merchandising
Posted on Dec 07, 2011