Posts Tagged ‘youtube’

A breeze is coming from Thailand to Puerto Banús

Wednesday, July 11th, 2012

One of the perks of working at Redline Company is the opportunity to check out what’s going on both online and around Marbella, making sure we always have our finger on the pulse!

This week our interest was piqued by a short video posted on YouTube which really caught our attention. What the devil does the title “A breeze is coming from Thailand to Puerto Banús” refer to? We can’t wait to find out more!

At first glance it looks like a trailer for a sophisticated holiday experience from Thailand to Banús, but that doesn’t make sense. Perhaps the ethereal figure on the beach, softly trickling water and bamboo hint at some kind of relaxing oriental experience or new treatment soon to hit Spain.

After all, Thailand is currently one of the most popular long-haul holiday destinations, so whatever lovely Thai treat is blown on the breeze, it’s certain to receive a warm welcome in Marbella.

Don’t worry, Redline are on the case!

SEO, SMM & SEM – Search Engine Marketing

Monday, May 21st, 2012

As new media become an increasingly important part of any business, the professional jargon becomes more intricate and confusing. Naturally Redline Company has considerable experience in all aspects of marketing, including Search Engine Marketing, but if you would like to know more about this latest trend some key terms are explained below.

What is it all about?
SEM includes a variety of marketing activities aimed at enhancing the visibility of your website, increasing the traffic to it and, perhaps most importantly in today’s overcrowded media landscape, making sure that the traffic comes from searches relevant to your business. This can include using tools such as Google AdWords, Facebook ads, paid inclusion in search results, etc.

(more…)

Turn Social Media into Business Media

Wednesday, May 9th, 2012

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.