Posts Tagged ‘magazine’

Want to produce a real page-turner? Let us help!

Wednesday, April 18th, 2012

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Redline Company celebrates the arrival of Ogee Magazine

Tuesday, April 10th, 2012

Here’s a Redline secret; there’s nothing that we like more than being invited to join a project right at the beginning! Of course, it’s not always possible but when Vladan Stojic, of construction company, Estomar91, approached us with the idea of producing a magazine, we were very excited.

The brief for this brand new publication was the production of a 40-page magazine in English and Spanish, focusing on Estomar91′s main areas of interest, which are building and project management, architecture and interior and furniture design. It was obviously important to Vladan that we all worked together to create something that was informative, interesting and visually appealing.

In a series of meetings we agreed on a name (Ogee Magazine), finalised the content and arrived at an achievable deadline. While Vladan had some firm ideas of what he felt should appear in the first issue, the Redline team was able to construct a flatplan that incorporated all of his suggestions while adding some material that would attract a wider readership and including some space for advertisements.

Redline’s second task was to create a website as an accompaniment to the hard copy of the magazine with the aim of including as many keywords as possible to drive potential clients to Estomar91′s main website, while ensuring that the text reflected the same style and quality as that in the magazine.

We had a great time working on this project and are already looking forward to the next edition, which is scheduled for June.