Posts Tagged ‘content marketing’

Turn Social Media into Business Media

Wednesday, May 9th, 2012

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

Pinterest – Facebook on steroids?

Tuesday, April 17th, 2012

Pinterest is a new social networking website where users share images that reflect their likes and interests on Virtual bulletin boards called pinboards.

Founded in 2008, Pinterest is the fastest social media website to date to break the 10 million users benchmark, which gained it the nickname “Facebook on steroids”. However, as of February 2012, it isn’t generating significant income for its creators. Can it do so for its business users?

Pinterest for brands lets businesses showcase their products and harness the power of word of mouth by letting other users re-pin their content.

One of the most interesting facts about Pinterest is that an overwhelming 97 per cent of its Facebook ‘likes’ comes from female users between the ages of 25 and 44. That is why the website is quickly attracting the attention of advertisers and marketers, who are aware of the great buying power of this demographic – and why pinboards about fashion, holidays, interior design, wedding planning, and recipes are among the most popular.

Initially some doubt about Pinterest’s legality was expressed by the press, who published horror stories about former users who had left Pinterest due to their fear that they would be prosecuted for breaching copyright laws. In response to this, Pinterest has changed its terms and now includes simple tools to permit users to report any infringement of copyright or trademarks.

We believe Pinterest has the potential to become part of a business’s standard social media package because it is much more visual than other networks, providing users with a browsing experience that closely resembles shopping and is a great tool for creating a brand lifestyle by sharing images of popular products.

If you would like to learn more about how to obtain the most from Pinterest as a social media platform, please contact Redline Company on info@redlinecompany.com or Tel: +34 952 816 678.

Content Marketing – Marketing at its smartest

Thursday, February 2nd, 2012

Over the past couple of decades Marketing has become increasingly sophisticated. This is due, at least in part, to the pervasive presence of the internet and the rise of smart-phones, which enable users to remain in contact with their e-mail, Facebook and Twitter accounts at all hours of the day and night, even when not at their desks. This means that businesses can tap into a 24-hours a day, seven days per week potential clientele.

However, the potential of this situation must be balanced with the knowledge that these days your prospective customers are extremely sophisticated and demand far more than old-fashioned advertisements that bombard them with information that they may not wish to hear.

NOW is the time to build effective relationships with your customers – don’t tell them what you want them to hear; instead why not think about providing them with information that is truly valuable and useful to them?

Welcome to the world of Content Marketing! If interruption advertising (e.g. TV and radio commercials) is the Neanderthal of the Marketing world, then Content Marketing is the Homo Sapien. Now that DVR systems such as TiVo allow people to screen out advertisements, smart companies are thinking ahead and providing their clients with content that is both relevant and valuable.

According to America’s respected GfK Roper Public Affairs customer research organisation, 80 per cent of people have stated that they would prefer to receive company information in a series of articles rather than traditional advertisements, 70 per cent claim that Content Marketing makes them more kindly disposed towards a company while 60 per cent revealed that company content has helped them to make better decisions about which product or service to choose.

Seth Godin, widely acknowledged as one of America’s leading Marketing experts says, “Content Marketing is not the future – it is the present.”

If you would like to know more about Content Marketing and how your company can benefit from this new philosophy, Redline Company can provide a plan that will help you to connect more effectively with your potential client base.