Archive for the ‘Social media’ Category

Visual content in social media set to be king in 2014

Monday, February 3rd, 2014

Image based content should be considered an important factor in any social media content strategy.

Unsurprisingly, images and videos are more interesting to a younger audience and so it stands to reason that social media updates with images or videos have much higher engagement rates than those with plain old text, and the trend is set to continue throughout 2014.


It's a jungle out there...


Although no copywriter wants to hear it… text on its own can be boring. Research shows that around 89% of 18 to 34 year olds currently view online videos each week and as with most trends this should start to spill over into the older age groups too.

Of course great imagery is important in all aspects of marketing, more visually interesting material will result in greater interest. Redline Company can provide exciting graphic designs and works with talented professional photographers and videographers who can help raise your company’s profile.

If you would like more information about online marketing contact Redline Company at or visit


Redline gets your business online

Monday, November 5th, 2012

Over the last 8 years, Redline has been helping businesses both in Spain and the UK to get their online marketing in order. Although Redline are known mainly as an external marketing department and advertising agency, it is also the go-to place for modern, innovative and user friendly website designs.

Stylish designs

Working with an easy to use content management system, Redline’s website designer, is able to marry his sharp, clean and often crazy designs (depending on the client brief!) with an extremely easy to navigate website. Using this format, it’s possible to make the site as simple or as complicated as needed, with option of updating and adding to the complexity at a later date.

Fresh content

Another major advantage for the client is the straightforward “Content Management System” which allows easy access to the back end, in order to update information and images, thereby keeping content fresh and relevant.  Each client is offered a tutorial in CMS which also serves to demonstrate just how easy it really is.

Social media

Redline can design websites that include vital social media links, blogs and pages for press coverage, news, newsletters and articles which provide content which is vital for search engine ranking, plus data capture forms.

Here are some of the websites that Redline has designed and built of the last 12 months:


Redline at the Marbella Tweet up

Thursday, July 12th, 2012

Over the past few years, social media has become an essential form of communication, so much so, that it’s now difficult to imagine life without it.
Social Media Networks such as Facebook or Twitter are becoming more and more important in business, allowing companies to reach out to a greater number of potential customers in a cost-effective way.

Taking the idea one step further, some clever “tweeters” from Marbella decided to add a “real life” element by arranging monthly “Tweet-ups”. The events are held in a different bar or restaurant each month, providing the opportunity to socialise, network and exchange business cards. These monthly gatherings have proved extremely popular amongst a wide range of businesses and nationalities.

As a keen advocate of the “Tweet-up”, The Redline Company team attended the most recent meeting which was held at the Cosmopolitan Bar on the 4th July. Whilst enjoying delicious tapas and refreshing drinks, the team from Redline Company had a great time chatting about business and just about every other subject under the sun.

The Marbella Tweet-ups not only provide participants with the chance to network with potential business partners but also an opportunity to raise the company’s profile. Redline Company sees these gatherings as a useful tool for spreading the word and is looking forward to the next one.

A breeze is coming from Thailand to Puerto Banús

Wednesday, July 11th, 2012

One of the perks of working at Redline Company is the opportunity to check out what’s going on both online and around Marbella, making sure we always have our finger on the pulse!

This week our interest was piqued by a short video posted on YouTube which really caught our attention. What the devil does the title “A breeze is coming from Thailand to Puerto Banús” refer to? We can’t wait to find out more!

At first glance it looks like a trailer for a sophisticated holiday experience from Thailand to Banús, but that doesn’t make sense. Perhaps the ethereal figure on the beach, softly trickling water and bamboo hint at some kind of relaxing oriental experience or new treatment soon to hit Spain.

After all, Thailand is currently one of the most popular long-haul holiday destinations, so whatever lovely Thai treat is blown on the breeze, it’s certain to receive a warm welcome in Marbella.

Don’t worry, Redline are on the case!

Social media is not advertising

Wednesday, July 11th, 2012

Since its introduction social media has become too important to ignore, and as a result the relationship between company and customer has changed significantly. Social media provides a virtual business meeting venue, where it is difficult to control the outcome and customers are able to see through superficial statements and indiscriminate ‘likes’. Social media can make a big impact upon your business, so here are a few tips to help you avoid making some fundamental mistakes:

  • Social media race is not a sprint, it is a marathon. As a business owner, you should aim to create a long-term relationship with your customer.
  • Understand that social media is not about advertising your product, but engaging with customers through public relations. It is vital that you listen to your customers and post regular information that is relevant to their interests. By integrating your message in a social context and offering a personally appealing service, you will attract more connections for your business.
  • Methods of broadcasting information are constantly changing, what is hip and trendy now, may not be tomorrow.

So get your message out there, but don’t be tempted to use social media as yet another channel merely to advertise. Redline Company has considerable experience in helping companies to harness the potential of social media sites. To find out more contact us on: or 952 816 678.

SEO, SMM & SEM – Search Engine Marketing

Monday, May 21st, 2012

As new media become an increasingly important part of any business, the professional jargon becomes more intricate and confusing. Naturally Redline Company has considerable experience in all aspects of marketing, including Search Engine Marketing, but if you would like to know more about this latest trend some key terms are explained below.

What is it all about?
SEM includes a variety of marketing activities aimed at enhancing the visibility of your website, increasing the traffic to it and, perhaps most importantly in today’s overcrowded media landscape, making sure that the traffic comes from searches relevant to your business. This can include using tools such as Google AdWords, Facebook ads, paid inclusion in search results, etc.


Turn Social Media into Business Media

Wednesday, May 9th, 2012

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

Client testimonial ­ Aloha Hill Club Marbella

Tuesday, April 24th, 2012

Aloha Hill Club approached Redline Company in 2011 with a request that Redline should become its external marketing department. Some of the executed tasks include:

Redline Company went to work and ensured that the material was not only executed to the required standard, adhering to the agreed timetable and budget, but also reflected Aloha Hill Club´s upmarket image and reputation.

“We are very happy with the results that we obtained from Redline Company. The speed and the professional way of taking care of every task has impressed us. And the complete corporate look and consistency in the material is just brilliant”, says Morten Remo from Aloha Hill Club.

For more information on Aloha Hill Club Marbella please visit

Want to produce a real page-turner? Let us help!

Wednesday, April 18th, 2012

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Pinterest – Facebook on steroids?

Tuesday, April 17th, 2012

Pinterest is a new social networking website where users share images that reflect their likes and interests on Virtual bulletin boards called pinboards.

Founded in 2008, Pinterest is the fastest social media website to date to break the 10 million users benchmark, which gained it the nickname “Facebook on steroids”. However, as of February 2012, it isn’t generating significant income for its creators. Can it do so for its business users?

Pinterest for brands lets businesses showcase their products and harness the power of word of mouth by letting other users re-pin their content.

One of the most interesting facts about Pinterest is that an overwhelming 97 per cent of its Facebook ‘likes’ comes from female users between the ages of 25 and 44. That is why the website is quickly attracting the attention of advertisers and marketers, who are aware of the great buying power of this demographic – and why pinboards about fashion, holidays, interior design, wedding planning, and recipes are among the most popular.

Initially some doubt about Pinterest’s legality was expressed by the press, who published horror stories about former users who had left Pinterest due to their fear that they would be prosecuted for breaching copyright laws. In response to this, Pinterest has changed its terms and now includes simple tools to permit users to report any infringement of copyright or trademarks.

We believe Pinterest has the potential to become part of a business’s standard social media package because it is much more visual than other networks, providing users with a browsing experience that closely resembles shopping and is a great tool for creating a brand lifestyle by sharing images of popular products.

If you would like to learn more about how to obtain the most from Pinterest as a social media platform, please contact Redline Company on or Tel: +34 952 816 678.