Archive for the ‘SEO’ Category

SEO, SMM & SEM – Search Engine Marketing

Monday, May 21st, 2012

As new media become an increasingly important part of any business, the professional jargon becomes more intricate and confusing. Naturally Redline Company has considerable experience in all aspects of marketing, including Search Engine Marketing, but if you would like to know more about this latest trend some key terms are explained below.

What is it all about?
SEM includes a variety of marketing activities aimed at enhancing the visibility of your website, increasing the traffic to it and, perhaps most importantly in today’s overcrowded media landscape, making sure that the traffic comes from searches relevant to your business. This can include using tools such as Google AdWords, Facebook ads, paid inclusion in search results, etc.

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16 Ways To Convert More Web Traffic

Friday, April 20th, 2012

SEO, SEM, internet marketing, inbound marketing and social media marketing are all terms used to describe the methods by which you drive internet traffic back to your website.

The pursuit of more internet traffic has become big business, with the web awash with specialist SEO companies offering to demonstrate how websites can be written and designed to bring in even MORE traffic.

Many businesses focus solely on attracting traffic to their websites and tend to forget the more important aspect of converting the traffic that they are already receiving. After all, what’s the point in spending thousands on adwords, SEO or social media marketing if visitors hit your site, have a bad experience and are never to be seen again?

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Pinterest – Facebook on steroids?

Tuesday, April 17th, 2012

Pinterest is a new social networking website where users share images that reflect their likes and interests on Virtual bulletin boards called pinboards.

Founded in 2008, Pinterest is the fastest social media website to date to break the 10 million users benchmark, which gained it the nickname “Facebook on steroids”. However, as of February 2012, it isn’t generating significant income for its creators. Can it do so for its business users?

Pinterest for brands lets businesses showcase their products and harness the power of word of mouth by letting other users re-pin their content.

One of the most interesting facts about Pinterest is that an overwhelming 97 per cent of its Facebook ‘likes’ comes from female users between the ages of 25 and 44. That is why the website is quickly attracting the attention of advertisers and marketers, who are aware of the great buying power of this demographic – and why pinboards about fashion, holidays, interior design, wedding planning, and recipes are among the most popular.

Initially some doubt about Pinterest’s legality was expressed by the press, who published horror stories about former users who had left Pinterest due to their fear that they would be prosecuted for breaching copyright laws. In response to this, Pinterest has changed its terms and now includes simple tools to permit users to report any infringement of copyright or trademarks.

We believe Pinterest has the potential to become part of a business’s standard social media package because it is much more visual than other networks, providing users with a browsing experience that closely resembles shopping and is a great tool for creating a brand lifestyle by sharing images of popular products.

If you would like to learn more about how to obtain the most from Pinterest as a social media platform, please contact Redline Company on info@redlinecompany.com or Tel: +34 952 816 678.

What Is SEO And How Can We Use It To Get More Business?

Wednesday, February 17th, 2010

SEO or Search Engine Optimisation is a term that has been thrown around both online and offline over the last few years and has become a “buzz word” when it comes to the “secret source” of website promotion. But what is it, how does it work and will it help to get us out of this damn recession?

In this post we will aim to enlighten you as to what SEO is all about and how it can help to bring in more customers to your website and give you greater brand awareness and mind share online. We will also speak about “Inbound Marketing” and how it works in conjunction with SEO to provide you with a more “holistic” solution to your internet marketing needs.

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