Gintare Sarmaviciute

When you are born and raised in Vilnius (Lithuania), a career in advertising and film is not the first thing that comes to mind;  it’s a small city in the Baltics with bags of energy and a lot of creative ideas, but not much opportunity to realize them.  People are starting to get a grip of what graphic design is, the concepts of contemporary Hollywood film are now being applied in Lithuanian cinema, and the government is starting to provide young people with various educational programs focusing on different types of intellectual property.

I am studying ‘Creative Industries’ which covers marketing, public relations, advertising, as well as the more practical subjects such as graphic design and film, and it is first of its kind in Lithuania. I decided to enroll after graduating high school as I was interested in the many different yet related subjects. In the first two years of university I participated in several film and advertising related projects, which only served to increase my interest in the field.

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Line on the subject of “How to balance your work and private life”.

Kristina Zurauskaite

As Creative Industries student in Lithuania it is necessary to secure an internship during the third year, ideally this should be within a preferred area of interest and relevant to the course.

My study program is very complex and includes a variety of subjects related to different sectors of creative industries, therefore I looked at a number of video production, advertising, marketing, graphic design and event organizing companies.

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As a successful businesswoman, Line Lyster, founder and Director or Redline Company has been asked to be part of an ‘expert panel’ alongside fellow professionals at the second Marbella Woman’s Week (congress of women in Marbella) to be held at the Grand Melia Don Pepe Hotel in Marbella.

Organised by Samar Abou-Farar, the conference on the 12^th (in Spanish) and 13^th March (in English), is a multi-national affair attended by female entrepreneurs based on the Costa del Sol. The aim of the event is to bring together women from all disciplines and nationalities to offer support, advice and to encourage diversity throughout the region. Spurred on by the success of last year’s conference, the organisation aims to promote a sense of inclusion and well-being of its members, particularly in these trying economic times.

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Line Lyster, founder and director of Redline Company and Gratitude Art, is a staunch supporter of Women in Business Spain. As a member of the board she dedicates a considerable amount of time and resources to helping spread the group’s message, so that business women on the Costa del Sol are kept informed of all activities.

This over the last few months, Line’s team has designed and built a brand new WIBS’ website, free of charge, so that WIBS can present a modern, fresh and informative site to the world.  What’s more, the way the website was designed, allows for easy editing, which means that the content can be updated instantly.  Check it out on www.wibspain.com.

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What a night! On the 16th November, Redline Company set up some high octane celebrations, by throwing a party for over 150 clients, friends, press and local dignitaries at Mr Gourmet Burger restaurant in San Pedro. Revellers enjoyed free-flowing wine, mini burgers, a selection of sweet treats and a spectacular red birthday cake commissioned for the occasion. Good food, great venue and guests a go-go. Wow!

The festivities marked Redline Company’s 8th anniversary as one of Marbella’s most successful marketing and design agencies. On the night, Redline’s clients turned out in force, making for a lively mix of movers and shakers from across the spectrum of Marbella’s business community. Guests were greeted with Cava, followed by wine, beer and seemingly endlessly trays of mini burgers (known as “sliders”). High spirits and live music provided by DJ Diogo Meira continued well into the night. Everyone left with a goody bag, a piece of cake and the promise of some Redline magic.

As Redline is the creative force behind the concept and design of Mr Gourmet Burger, the restaurant provided the perfect party venue. Mr Gourmet Burger is the latest restaurant from the team behind Passion Café, serving luxury burgers in trendy surroundings.

Line Lyster, director and founder of Redline Company, says, “As an experienced marketing and PR company – Redline knows what it takes to arrange a good party! We invest the same time and energy into marketing our clients’ businesses in Marbella, mainland Spain, Scandinavia and more recently in the UK.

“Redline’s multi-national team is conversant in the latest online marketing techniques, traditional marketing, graphic design, website design, PR, Google Adwords and much more. In other words, we provide access to a fully fledged marketing team, which is ideal for those without the necessary internal resources.

We’re already looking forward to celebrating the next 8 years!

Click here to see more pictures from the event..

Redline’s 8^th birthday falls in the year of the dragon, signifying great things ahead. On the 16^th November, Redline Company will throw a birthday party at Mr Gourmet Burger restaurant in San Pedro, inviting clients to join in the celebrations by tucking into some cold beers, wines and a selection of bite sized luxury burgers, between 7.30pm and 9.30pm.

Over the last 8 years Redline has gained a reputation as a marketing force to be reckoned with, by providing imaginative, professional multi-lingual marketing campaigns for both Spanish and expat clients.

Redline is a one-stop-shop for any companies on the Costa del Sol that need the services of an external marketing department, offering businesses with fewer resources access to professional marketing services necessary to compete in today’s difficult market.

Often starting from an original creative concept, Redline’s international team from Scandinavia, Europe, South America, South Africa and the UK, has expertise across all areas of traditional marketing, PR and graphic design, and also the latest techniques such as QR codes, mobile templates, Google Adwords and social media. They are also the go-to people for fresh and exciting website designs with easy to use content management systems.

Over the last 8 years, Redline has been helping businesses both in Spain and the UK to get their online marketing in order. Although Redline are known mainly as an external marketing department and advertising agency, it is also the go-to place for modern, innovative and user friendly website designs.

Stylish designs

Working with an easy to use content management system, Redline’s website designer, is able to marry his sharp, clean and often crazy designs (depending on the client brief!) with an extremely easy to navigate website. Using this format, it’s possible to make the site as simple or as complicated as needed, with option of updating and adding to the complexity at a later date.

Fresh content

Another major advantage for the client is the straightforward “Content Management System” which allows easy access to the back end, in order to update information and images, thereby keeping content fresh and relevant.  Each client is offered a tutorial in CMS which also serves to demonstrate just how easy it really is.

Social media

Redline can design websites that include vital social media links, blogs and pages for press coverage, news, newsletters and articles which provide content which is vital for search engine ranking, plus data capture forms.

Here are some of the websites that Redline has designed and built of the last 12 months:

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On the 14th September, the Redline Company team attended the opening party for Richard Lewis Living, a new concept in home decoration offering everything from furniture, home accessories, kitchen gadgets, general gifts and even a coffee bar.

More than 200 guests enjoyed a lively evening of music and refreshments in the form of fresh oysters and champagne. Throughout the evening, guests were treated to big screen viewing of the first episode of the Marbella Mansions programme on The Home Channel.

Richard Lewis Interiors has worked with Redline Company sourcing promotional items such as the shirts recently worn by his team in Marbella Mansions.

With an experienced eye for design, marketing and promotion, Redline Company recognises that Richard Lewis Interiors will be providing exciting new interiors for a long time to come.