Redline Company is delighted to announce that the fifth edition of Ogee Magazine has been published and is available at hundreds of distribution points throughout the Costa del Sol, Barcelona and Costa Brava (Girona) and also online – now!

Contracted by our long-term client Estomar91 (E91) a leading construction, property and project development company based in Marbella, Redline came up with the concept, design and the name ‘Ogee’ – which although not widely known outside architectural circles – is an important style of curve often featured in construction. (more…)

Today, more than ever, it is vital that your company has the same access to professional marketing, design and advertising services as your competitors. Your website is the first thing that you need to get right, which is why Redline is offering you a discount of 20% on all new websites until the 1st of March 2013*.

No matter what type of website design you prefer, Redline Company can build it for you. What’s more, because all of our websites are provided with a user friendly Content Management System (CMS), you can “easily” edit, update and add content at any time. As our websites are based on a “responsive” design, they will automatically adjust to whatever screen the visitor is using, whether a mobile phone, i-Pad or a computer.

Custom built websites

• Easy to edit
• Suitable for all mobile devices
• Competitively priced

Alternatively, many clients prefer Redline to work as their external marketing department. As a retainer client, you will have access to a full team to help you plan and manage all of your marketing, design and advertising activity. Within a set number of hours each month, we can make sure your messages are eye-catching, useful and simple in order to engage potential clients, create urgency and ultimately attract more business for you.

*To take advantage of this discount, please mention this newsletter when you book a consultation.

Over the last 8 years, Redline has been helping businesses both in Spain and the UK to get their online marketing in order. Although Redline are known mainly as an external marketing department and advertising agency, it is also the go-to place for modern, innovative and user friendly website designs.

Stylish designs

Working with an easy to use content management system, Redline’s website designer, is able to marry his sharp, clean and often crazy designs (depending on the client brief!) with an extremely easy to navigate website. Using this format, it’s possible to make the site as simple or as complicated as needed, with option of updating and adding to the complexity at a later date.

Fresh content

Another major advantage for the client is the straightforward “Content Management System” which allows easy access to the back end, in order to update information and images, thereby keeping content fresh and relevant.  Each client is offered a tutorial in CMS which also serves to demonstrate just how easy it really is.

Social media

Redline can design websites that include vital social media links, blogs and pages for press coverage, news, newsletters and articles which provide content which is vital for search engine ranking, plus data capture forms.

Here are some of the websites that Redline has designed and built of the last 12 months:

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The 4th edition of the International Art Festival will be held in the Avenida del Mar and Alameda Park in Marbella this weekend, starting today 21st until the 24th June. This year’s program offers the possibility to enjoy exciting artwork and performing artists. This is truly an event not to be missed for all art-lovers.

This year, as previous years, Redline Company is collaborating with the organization of this lovely art event. For this year’s edition we redesigned the website and produced the program.

Come and enjoy Marbella’s fastest growing cultural event. We are definitely going to be there!
To know what’s on, and for more information visit www.artemarbella.com

It’s always exciting when a business that has already achieved outstanding popularity and success employs us as its external marketing department! Redline Company was approached by Passion Café primarily to institute a general marketing strategy. This family oriented restaurant already enjoys a solid reputation locally and therefore has a loyal clientele.

In a series of meetings it was decided that a Diner’s Happy Hour Offer should be run during March, the general intention being to offer clients something of immediate value; in this case a two-course meal for a set price between the hours of 19:00 and 22:00 at a special price of 15 euros was suggested.

The Passion Café staff has noticed that especially couples take advantage of the Happy Hour offer to enjoy a three-course dinner; one chooses a starter and a main, while the other opts for a main course and a dessert. So far the offer has been very popular and the tables are filling up nicely during the evenings.

Redline Company has also written, designed and built a new website for Passion Café that better reflects its current image. We have also visited the restaurant to take photographs and video footage to be uploaded onto the internet. A regular newsletter will keep subscribers up to date with all the latest promotions and a monthly draw will be held; a voucher that can be exchanged for meals at Passion Café will be the prize.

Passion Café is very pleased with the results that Redline Company has obtained: “We found that the brainstorming sessions that we were able to have were very useful and resulted in some good ideas that we have already been able to institute. Since the Passion Café team is always busy at the restaurant, it has been helpful to organise meetings at the Redline office and plan our strategy away in relative peace and quiet. We are very happy with the results that have already been delivered, via the Happy Hour campaign and the new website.”

Planning campaigns for such a well known business as this has been very enjoyable and has enabled the Redline Company team to work closely with Passion Café in order to draw up a detailed strategy that will both attract and benefit its target clientele.

Find out more about our work together with Passion Café here!

Aloha Hill Club approached Redline Company in 2011 with a request that Redline should become its external marketing department. Some of the executed tasks include:

• a total corporate look, including logo
• website in English and Swedish
• design of high quality brochures about Aloha Hill Club
• sourcing of merchandise and advertising solutions
• design of adverts
• management of the Google Adwords campaign
• set up and management of social media accounts
• comissioned a professional photographer to ensure high quality photos, and much more…

Redline Company went to work and ensured that the material was not only executed to the required standard, adhering to the agreed timetable and budget, but also reflected Aloha Hill Club´s upmarket image and reputation.

“We are very happy with the results that we obtained from Redline Company. The speed and the professional way of taking care of every task has impressed us. And the complete corporate look and consistency in the material is just brilliant”, says Morten Remo from Aloha Hill Club.

For more information on Aloha Hill Club Marbella please visit www.alohahillclubmarbella.com

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Here’s a Redline secret; there’s nothing that we like more than being invited to join a project right at the beginning! Of course, it’s not always possible but when Vladan Stojic, of construction company, Estomar91, approached us with the idea of producing a magazine, we were very excited.

The brief for this brand new publication was the production of a 40-page magazine in English and Spanish, focusing on Estomar91′s main areas of interest, which are building and project management, architecture and interior and furniture design. It was obviously important to Vladan that we all worked together to create something that was informative, interesting and visually appealing.

In a series of meetings we agreed on a name (Ogee Magazine), finalised the content and arrived at an achievable deadline. While Vladan had some firm ideas of what he felt should appear in the first issue, the Redline team was able to construct a flatplan that incorporated all of his suggestions while adding some material that would attract a wider readership and including some space for advertisements.

Redline’s second task was to create a website as an accompaniment to the hard copy of the magazine with the aim of including as many keywords as possible to drive potential clients to Estomar91′s main website, while ensuring that the text reflected the same style and quality as that in the magazine.

We had a great time working on this project and are already looking forward to the next edition, which is scheduled for June.

We can become your marketing department, working with you to gain maximum exposure for your company with minimum effort from you and ­ most importantly ­ at far less cost than employing an in­house team.

If you choose to become one of our retainer clients you set the agenda, deciding what you would like us to achieve for you from a wide variety of options. We can sit down with you and discuss how we can best put into action an effective campaign to gain the results that you require and reach your target market.

Our retainer packages now contain more marketing tools than ever before: we can create and maintain websites and corporate blogs, prepare a Content Marketing strategy, write, design and distribute your newsletters, set up profiles for you on social networking sites like Facebook and Twitter and update them with messages aimed at driving visitors to your website and business ­ and much more.

Our team has years of experience under its belt and can step in to help you at any stage, from deciding on a name and logo at the beginning of your business´s life, to suggesting ways in which a well­established company can extend its reach and re­imagine its profile to attract a new breed of customer.

Over the years we have worked with small local businesses, national companies and large international corporations, thereby gaining experience of every scale of business and the advantages and challenges that are peculiar to each.

Take advantage of our knowledge and employ us as your external marketing department. Enjoy all the advantages of a carefully constructed marketing plan at a fraction of the cost of employing an in-house team.

Redline Company was recently asked to develop a brand new website for healthplanspain.com, a health insurance company. This proved an enjoyable project, since the site required some very specific features, such as a price comparison option and a detailed quote request form.

The main focus was to present a great deal of intricate information in a format that is clear and easy to read. This called for a layout that minimised the complexities of the content while ensuring that potential clients seeking health insurance were able to access the data that they needed to make a decision without being deterred by unnecessarily text-heavy pages.

Dudley, Redline Company’s web designer, was able to complete the project within a very short space of time.