Archive for the ‘Copy’ Category

Ogee Magazine’s 5th issue is out!

Wednesday, March 27th, 2013

Redline Company is delighted to announce that the fifth edition of Ogee Magazine has been published and is available at hundreds of distribution points throughout the Costa del Sol, Barcelona and Costa Brava (Girona) and also online – now!

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Contracted by our long-term client Estomar91 (E91) a leading construction, property and project development company based in Marbella, Redline came up with the concept, design and the name ‘Ogee’ – which although not widely known outside architectural circles – is an important style of curve often featured in construction. (more…)

Turn Social Media into Business Media

Wednesday, May 9th, 2012

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

Want to produce a real page-turner? Let us help!

Wednesday, April 18th, 2012

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Benefit from having your own marketing department

Wednesday, March 21st, 2012

We can become your marketing department, working with you to gain maximum exposure for your company with minimum effort from you and ­ most importantly ­ at far less cost than employing an in­house team.

If you choose to become one of our retainer clients you set the agenda, deciding what you would like us to achieve for you from a wide variety of options. We can sit down with you and discuss how we can best put into action an effective campaign to gain the results that you require and reach your target market.

Our retainer packages now contain more marketing tools than ever before: we can create and maintain websites and corporate blogs, prepare a Content Marketing strategy, write, design and distribute your newsletters, set up profiles for you on social networking sites like Facebook and Twitter and update them with messages aimed at driving visitors to your website and business ­ and much more.

Our team has years of experience under its belt and can step in to help you at any stage, from deciding on a name and logo at the beginning of your business´s life, to suggesting ways in which a well­established company can extend its reach and re­imagine its profile to attract a new breed of customer.

Over the years we have worked with small local businesses, national companies and large international corporations, thereby gaining experience of every scale of business and the advantages and challenges that are peculiar to each.

Take advantage of our knowledge and employ us as your external marketing department. Enjoy all the advantages of a carefully constructed marketing plan at a fraction of the cost of employing an in-house team.

Content Marketing – Marketing at its smartest

Thursday, February 2nd, 2012

Over the past couple of decades Marketing has become increasingly sophisticated. This is due, at least in part, to the pervasive presence of the internet and the rise of smart-phones, which enable users to remain in contact with their e-mail, Facebook and Twitter accounts at all hours of the day and night, even when not at their desks. This means that businesses can tap into a 24-hours a day, seven days per week potential clientele.

However, the potential of this situation must be balanced with the knowledge that these days your prospective customers are extremely sophisticated and demand far more than old-fashioned advertisements that bombard them with information that they may not wish to hear.

NOW is the time to build effective relationships with your customers – don’t tell them what you want them to hear; instead why not think about providing them with information that is truly valuable and useful to them?

Welcome to the world of Content Marketing! If interruption advertising (e.g. TV and radio commercials) is the Neanderthal of the Marketing world, then Content Marketing is the Homo Sapien. Now that DVR systems such as TiVo allow people to screen out advertisements, smart companies are thinking ahead and providing their clients with content that is both relevant and valuable.

According to America’s respected GfK Roper Public Affairs customer research organisation, 80 per cent of people have stated that they would prefer to receive company information in a series of articles rather than traditional advertisements, 70 per cent claim that Content Marketing makes them more kindly disposed towards a company while 60 per cent revealed that company content has helped them to make better decisions about which product or service to choose.

Seth Godin, widely acknowledged as one of America’s leading Marketing experts says, “Content Marketing is not the future – it is the present.”

If you would like to know more about Content Marketing and how your company can benefit from this new philosophy, Redline Company can provide a plan that will help you to connect more effectively with your potential client base.