Archive for the ‘Conversion Optimisation’ Category

Social media is not advertising

Wednesday, July 11th, 2012

Since its introduction social media has become too important to ignore, and as a result the relationship between company and customer has changed significantly. Social media provides a virtual business meeting venue, where it is difficult to control the outcome and customers are able to see through superficial statements and indiscriminate ‘likes’. Social media can make a big impact upon your business, so here are a few tips to help you avoid making some fundamental mistakes:

  • Social media race is not a sprint, it is a marathon. As a business owner, you should aim to create a long-term relationship with your customer.
  • Understand that social media is not about advertising your product, but engaging with customers through public relations. It is vital that you listen to your customers and post regular information that is relevant to their interests. By integrating your message in a social context and offering a personally appealing service, you will attract more connections for your business.
  • Methods of broadcasting information are constantly changing, what is hip and trendy now, may not be tomorrow.

So get your message out there, but don’t be tempted to use social media as yet another channel merely to advertise. Redline Company has considerable experience in helping companies to harness the potential of social media sites. To find out more contact us on: or 952 816 678.

Website Makeover for Aloha Hill Club Marbella

Thursday, June 21st, 2012

Your website is the face of your company and should put across a clear message to your visitors.

In 2011 Redline Company became Aloha Hill Club’s external marketing department and designed its total corporate look, including a website in English and Swedish. Since 2011 Aloha Hill Club has been expanding dramatically and the company was in need of a more dynamic and advanced website.

Redline Company has now created a new website template, enabling AHC to upload interesting content in a well-structured manner. The homepage includes a slideshow banner, in which fresh new images have been incorporated. The overall website is available in four languages: Danish, Norwegian, English and Swedish. Links to Aloha Hill Club, its corporate Facebook and Twitter profiles and Blog, enable visitors easily to navigate their way to the social media platforms, which include interesting information about the latest AHC developments.

This revamp has ensured that Aloha Hill Club’s website is now up to date and capable of meeting the company’s needs. To view this website, visit

Make sure that your corporate website keeps up with your company’s progress! For more information please contact or call +34 952 816 678.

SEO, SMM & SEM – Search Engine Marketing

Monday, May 21st, 2012

As new media become an increasingly important part of any business, the professional jargon becomes more intricate and confusing. Naturally Redline Company has considerable experience in all aspects of marketing, including Search Engine Marketing, but if you would like to know more about this latest trend some key terms are explained below.

What is it all about?
SEM includes a variety of marketing activities aimed at enhancing the visibility of your website, increasing the traffic to it and, perhaps most importantly in today’s overcrowded media landscape, making sure that the traffic comes from searches relevant to your business. This can include using tools such as Google AdWords, Facebook ads, paid inclusion in search results, etc.


Turn Social Media into Business Media

Wednesday, May 9th, 2012

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

16 Ways To Convert More Web Traffic

Friday, April 20th, 2012

SEO, SEM, internet marketing, inbound marketing and social media marketing are all terms used to describe the methods by which you drive internet traffic back to your website.

The pursuit of more internet traffic has become big business, with the web awash with specialist SEO companies offering to demonstrate how websites can be written and designed to bring in even MORE traffic.

Many businesses focus solely on attracting traffic to their websites and tend to forget the more important aspect of converting the traffic that they are already receiving. After all, what’s the point in spending thousands on adwords, SEO or social media marketing if visitors hit your site, have a bad experience and are never to be seen again?