Archive for May, 2012

SEO, SMM & SEM – Search Engine Marketing

Monday, May 21st, 2012

As new media become an increasingly important part of any business, the professional jargon becomes more intricate and confusing. Naturally Redline Company has considerable experience in all aspects of marketing, including Search Engine Marketing, but if you would like to know more about this latest trend some key terms are explained below.

What is it all about?
SEM includes a variety of marketing activities aimed at enhancing the visibility of your website, increasing the traffic to it and, perhaps most importantly in today’s overcrowded media landscape, making sure that the traffic comes from searches relevant to your business. This can include using tools such as Google AdWords, Facebook ads, paid inclusion in search results, etc.

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Passion Café Client Testimonial

Tuesday, May 15th, 2012

It’s always exciting when a business that has already achieved outstanding popularity and success employs us as its external marketing department! Redline Company was approached by Passion Café primarily to institute a general marketing strategy. This family oriented restaurant already enjoys a solid reputation locally and therefore has a loyal clientele.

In a series of meetings it was decided that a Diner’s Happy Hour Offer should be run during March, the general intention being to offer clients something of immediate value; in this case a two-course meal for a set price between the hours of 19:00 and 22:00 at a special price of 15 euros was suggested.

The Passion Café staff has noticed that especially couples take advantage of the Happy Hour offer to enjoy a three-course dinner; one chooses a starter and a main, while the other opts for a main course and a dessert. So far the offer has been very popular and the tables are filling up nicely during the evenings.

Redline Company has also written, designed and built a new website for Passion Café that better reflects its current image. We have also visited the restaurant to take photographs and video footage to be uploaded onto the internet. A regular newsletter will keep subscribers up to date with all the latest promotions and a monthly draw will be held; a voucher that can be exchanged for meals at Passion Café will be the prize.

Passion Café is very pleased with the results that Redline Company has obtained: “We found that the brainstorming sessions that we were able to have were very useful and resulted in some good ideas that we have already been able to institute. Since the Passion Café team is always busy at the restaurant, it has been helpful to organise meetings at the Redline office and plan our strategy away in relative peace and quiet. We are very happy with the results that have already been delivered, via the Happy Hour campaign and the new website.”

Planning campaigns for such a well known business as this has been very enjoyable and has enabled the Redline Company team to work closely with Passion Café in order to draw up a detailed strategy that will both attract and benefit its target clientele.

Find out more about our work together with Passion Café here!

Turn Social Media into Business Media

Wednesday, May 9th, 2012

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

Redline attends Infuschia´s launch party

Thursday, May 3rd, 2012

On April 27, Redline´s Line Lyster, Annika Ostman and Lulu Beretta attended the launch party of a new Asian restaurant Infuschia.
Infuschia is a newly opened partner of Tibu, the world famous nightclub in Puerto Banus.
The ladies had a chance to try some of Infuschia´s Chinese, Japanese, Thai, Korean and Vietnamese inspired dishes served on the restaurant´s roof terrace overlooking the Antonio Banderas Square, and then enjoyed cocktails and music. The highlight of the evening was definitely the live Teppanyaki show, with the chef skilfully juggling pieces of raw seafood and meat on the griddle, right in front of the dazzled guests.

Line Lyster, Annika Ostman and Lulu Beretta

Live teppanyaki show