Archive for April, 2012

Client testimonial ­ Aloha Hill Club Marbella

Tuesday, April 24th, 2012

Aloha Hill Club approached Redline Company in 2011 with a request that Redline should become its external marketing department. Some of the executed tasks include:

Redline Company went to work and ensured that the material was not only executed to the required standard, adhering to the agreed timetable and budget, but also reflected Aloha Hill Club´s upmarket image and reputation.

“We are very happy with the results that we obtained from Redline Company. The speed and the professional way of taking care of every task has impressed us. And the complete corporate look and consistency in the material is just brilliant”, says Morten Remo from Aloha Hill Club.

For more information on Aloha Hill Club Marbella please visit www.alohahillclubmarbella.com

16 Ways To Convert More Web Traffic

Friday, April 20th, 2012

SEO, SEM, internet marketing, inbound marketing and social media marketing are all terms used to describe the methods by which you drive internet traffic back to your website.

The pursuit of more internet traffic has become big business, with the web awash with specialist SEO companies offering to demonstrate how websites can be written and designed to bring in even MORE traffic.

Many businesses focus solely on attracting traffic to their websites and tend to forget the more important aspect of converting the traffic that they are already receiving. After all, what’s the point in spending thousands on adwords, SEO or social media marketing if visitors hit your site, have a bad experience and are never to be seen again?

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Want to produce a real page-turner? Let us help!

Wednesday, April 18th, 2012

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Pinterest – Facebook on steroids?

Tuesday, April 17th, 2012

Pinterest is a new social networking website where users share images that reflect their likes and interests on Virtual bulletin boards called pinboards.

Founded in 2008, Pinterest is the fastest social media website to date to break the 10 million users benchmark, which gained it the nickname “Facebook on steroids”. However, as of February 2012, it isn’t generating significant income for its creators. Can it do so for its business users?

Pinterest for brands lets businesses showcase their products and harness the power of word of mouth by letting other users re-pin their content.

One of the most interesting facts about Pinterest is that an overwhelming 97 per cent of its Facebook ‘likes’ comes from female users between the ages of 25 and 44. That is why the website is quickly attracting the attention of advertisers and marketers, who are aware of the great buying power of this demographic – and why pinboards about fashion, holidays, interior design, wedding planning, and recipes are among the most popular.

Initially some doubt about Pinterest’s legality was expressed by the press, who published horror stories about former users who had left Pinterest due to their fear that they would be prosecuted for breaching copyright laws. In response to this, Pinterest has changed its terms and now includes simple tools to permit users to report any infringement of copyright or trademarks.

We believe Pinterest has the potential to become part of a business’s standard social media package because it is much more visual than other networks, providing users with a browsing experience that closely resembles shopping and is a great tool for creating a brand lifestyle by sharing images of popular products.

If you would like to learn more about how to obtain the most from Pinterest as a social media platform, please contact Redline Company on info@redlinecompany.com or Tel: +34 952 816 678.

Redline Company celebrates the arrival of Ogee Magazine

Tuesday, April 10th, 2012

Here’s a Redline secret; there’s nothing that we like more than being invited to join a project right at the beginning! Of course, it’s not always possible but when Vladan Stojic, of construction company, Estomar91, approached us with the idea of producing a magazine, we were very excited.

The brief for this brand new publication was the production of a 40-page magazine in English and Spanish, focusing on Estomar91′s main areas of interest, which are building and project management, architecture and interior and furniture design. It was obviously important to Vladan that we all worked together to create something that was informative, interesting and visually appealing.

In a series of meetings we agreed on a name (Ogee Magazine), finalised the content and arrived at an achievable deadline. While Vladan had some firm ideas of what he felt should appear in the first issue, the Redline team was able to construct a flatplan that incorporated all of his suggestions while adding some material that would attract a wider readership and including some space for advertisements.

Redline’s second task was to create a website as an accompaniment to the hard copy of the magazine with the aim of including as many keywords as possible to drive potential clients to Estomar91′s main website, while ensuring that the text reflected the same style and quality as that in the magazine.

We had a great time working on this project and are already looking forward to the next edition, which is scheduled for June.