Redline helps El Campanario send the right message

April 9th, 2014  / Author: Redline Company

El Campanario Golf & Country House case study

If you are wondering how Redline Company can help you put some muscle into your marketing, take a look at what we have achieved for El Campanario Golf & Country House. Even though each business is different, the general principles are the same; consistent, quality and creativity marketing will work wonders.

el campanario testimonial for Redline

 

El Campanario Golf & Country House asked to strengthen their brand as an ‘affordable luxury lifestyle choice’ and to widen their customer base amongst their target market of over 35 year old expats in Estepona and the surrounding areas.

In November 2013, Redline Company became their external marketing department and set to work updating their corporate look. We created individual logos for each division – real estate, restaurant and club – to provide recognisable branding for all future marketing material, including a fresh look for their website, new billboards, posters and advertisements. The next step was to streamline online communications by reducing the number of newsletters. We cut the frequency, sharpened up the content, added clear calls to action and designed a modern template to create interest and reinforce brand recognition.

As a leisure and lifestyle product it’s vital for El Campanario to showcase their facilities to a new audience, so we suggested publicising quarterly Open Days and Free Trial Days via social media, email and PR campaigns, which has resulted in high attendance and new membership applications. By implementing a new social media plan covering Facebook, Twitter and LinkedIn we have already seen higher engagement and an increase in ‘likes’. Future activity will include introducing new elements to the newly finished website including Google Analytics, SEO and a blog.

Nicole Schneider Director says, ‘Redline understands exactly what we are trying to achieve. We work together well. I know that I can rely on the team to deliver on-time and to keep me informed of progress every step of the way’.

El Campanario Golf & Country House has a wide range of facilities available to both members and the general public, including an a la carte restaurant, tennis and padel courts, a 9-hole golf course and a fully equipped gym. Activities include health and fitness classes plus a range of massages and beauty treatments available. For more information visit: www.elcampanario-resort.com


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Call today on 952 816 678 for a FREE 30 minute social media consultation!

Start a buzz about your business with a clear social media strategy.

 

Redline Company joins forces with ‘Triple A’ animal rescue

March 31st, 2014  / Author: Redline Company

Redline’s award winning graphic design team has donated their time free of charge to ‘Triple A’ to design a line of merchandise to help raise money for the charity. The first item is a fabric bag featuring the simple yet powerful slogan, “Live, Love, Adopt” alongside the image of cheeky looking puppy wearing a jaunty bandana.  The bags could be the first in a range of products to be sold at local markets and are expected to be a hit with local animal lovers and shoppers alike.

Redline and Triple A collaboration

Triple A is an officially registered non-profit making organisation which is dedicated to helping and caring for abandoned animals and running programmes of spraying and neutering. They also have a gallery of abandoned animals waiting to be adopted by people who can give them a loving home. Although funds are in short supply, they also endeavour to educate the public about animal welfare to try and reduce maltreatment in the future. So when approached, Redline had no hesitation in agreeing to help.

Line Lyster and Triple AOperating under the slogan, “the agency with the big heart”, Redline takes its commitment to Corporate Social Responsibility seriously.  Whenever possible the award winning team offers assistance to international and local charity organisations, either by contributing financially via schemes like the Red Cross Club 1000 or in the case of ‘Triple A’, providing the design and helping them to source the bags and arrange the printing.

If you would like more information about Redline’s graphic design services, you can visit the website at www.redlinecompany.com.  For information about Triple A’s good works, find out how you can help or to adopt an animal visit http://www.tripleamarbella.org/eng/triplea.php.

Jonas Cortnum joins Redline as new intern

February 21st, 2014  / Author: Redline Company

jonas_internWhen Annika relocated to Holland at the beginning of this month, the team said goodbye to one of its Scandinavian contingent.

With the arrival of our new intern Jonas, Redline has replenished its stock of Scandies increasing the count to two Danes!

Over the next 3 months while he is with us, Jonas will assist Line and the team in providing comprehensive marketing service to the Danish and Scandinavian markets…in their own language.

Find out more and read all about Jonas on our Meet the Team page!

 

Visual content in social media set to be king in 2014

February 3rd, 2014  / Author: Redline Company

Image based content should be considered an important factor in any social media content strategy.

Unsurprisingly, images and videos are more interesting to a younger audience and so it stands to reason that social media updates with images or videos have much higher engagement rates than those with plain old text, and the trend is set to continue throughout 2014.

 

It's a jungle out there...

 

Although no copywriter wants to hear it… text on its own can be boring. Research shows that around 89% of 18 to 34 year olds currently view online videos each week and as with most trends this should start to spill over into the older age groups too.

Of course great imagery is important in all aspects of marketing, more visually interesting material will result in greater interest. Redline Company can provide exciting graphic designs and works with talented professional photographers and videographers who can help raise your company’s profile.

If you would like more information about online marketing contact Redline Company at info@redlincompany.com or visit www.redlinecompany.com.

 

Redline’s Marketing Package – How does it work?

November 20th, 2013  / Author: Redline Company

If you are serious about the success of your business you must be aware that carefully planned initiatives deliver the best results.

From our experience, most businesses undermine their marketing efforts by employing several companies to oversee different aspects of their campaign in an attempt to save money. Most of the time this ends in failure, which is when they approach Redline to create an integrated marketing plan that will ensure that they get the best possible value for money.

When you hire Redline Company as your external marketing department you will benefit from a co-ordinated marketing vision.

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Client testimonial – Christine Heckel

November 18th, 2013  / Author: Redline Company

Christine Heckel wanted her branding to present a more stylish look and to reflect her position as a representative of the Peter Hess Academy in Spain. We designed a stylish new website complete with blogs, sound links, videos, social media and multilingual functionality.

 

The brief covered:

  • Graphic design: create a new corporate look, newsletters, emails, press ads, flyers and website.
  • Website: design and build a stylish new site with CMS, upload images, text, video, sound files and a blog in 3 languages – and online SEO.  Read the rest of this entry »

Redline celebrates 9 years of success by giving others a helping hand

November 8th, 2013  / Author: Redline Company

Instead of splashing out on a party this year, we have decided to celebrate by giving something back to the community. So we have launched a competition to offer start-up businesses on the Costa del Sol the opportunity to win a stylish bespoke website which will be designed, written and built by Redline Company.

From November and onwards, we invite all budding entrepreneurs starting a new business to tell us about their company and why they deserve a free Redline website*. The winner, chosen on merit and the drive to succeed, will be announced at the end of January 2014.

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Redline joins forces with Michelin star food photographer

November 4th, 2013  / Author: Redline Company

As a creative agency we like to keep abreast of what’s new and hot on the coast, including people like Peter Staes, a professional photographer specialising in mainly food photography.

Newly arrived from Belgium, with a fantastic portfolio, a Master in Photography from the Royal Academy of Arts in Antwerp and experience as a trained chef, it was only a matter of time before we asked Peter to take professional images for our clients.

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Siesta Real Estate launches stylish new website created by Redline Company

October 29th, 2013  / Author: Redline Company

Over the last few months Redline has worked closely with Siesta Real Estate, a long standing retainer client to create a brand new website which was launched on the 21st October 2013.

Siesta Real Estate web 

The brief was to create a website that would not only showcase the company’s wide range of properties and client services, it also needed to reflect the management’s Scandinavian business practices and their emphasis on creating a positive customer experience.

To enhance performance the website was built with a responsible template, thereby allowing the layout to respond to which ever device is being used to view the site. Read the rest of this entry »

Redline Company is looking for a salesperson

October 10th, 2013  / Author: Redline Company

Redline Company Websites

It’s a jungle out there…do you have what it takes to make sales?  If you are outgoing, enjoy meeting new people and can close a sale, then we want to hear from you.

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