It’s always exciting when a business that has already achieved outstanding popularity and success employs us as its external marketing department! Redline Company was approached by Passion Café primarily to institute a general marketing strategy. This family oriented restaurant already enjoys a solid reputation locally and therefore has a loyal clientele.

In a series of meetings it was decided that a Diner’s Happy Hour Offer should be run during March, the general intention being to offer clients something of immediate value; in this case a two-course meal for a set price between the hours of 19:00 and 22:00 at a special price of 15 euros was suggested.

The Passion Café staff has noticed that especially couples take advantage of the Happy Hour offer to enjoy a three-course dinner; one chooses a starter and a main, while the other opts for a main course and a dessert. So far the offer has been very popular and the tables are filling up nicely during the evenings.

Redline Company has also written, designed and built a new website for Passion Café that better reflects its current image. We have also visited the restaurant to take photographs and video footage to be uploaded onto the internet. A regular newsletter will keep subscribers up to date with all the latest promotions and a monthly draw will be held; a voucher that can be exchanged for meals at Passion Café will be the prize.

Passion Café is very pleased with the results that Redline Company has obtained: “We found that the brainstorming sessions that we were able to have were very useful and resulted in some good ideas that we have already been able to institute. Since the Passion Café team is always busy at the restaurant, it has been helpful to organise meetings at the Redline office and plan our strategy away in relative peace and quiet. We are very happy with the results that have already been delivered, via the Happy Hour campaign and the new website.”

Planning campaigns for such a well known business as this has been very enjoyable and has enabled the Redline Company team to work closely with Passion Café in order to draw up a detailed strategy that will both attract and benefit its target clientele.

Find out more about our work together with Passion Café here!

Don´t be deceived by the term “social media” – it is now used for business equally as much as pleasure. And while posting a Facebook update from time to time might be fun and easy to do, a continuous, optimised social media presence requires careful research of your target market, knowledge of the newest social media technologies and trends, not to mention the skill to produce engaging content.

In fact, many business owners contact us when the initial excitement of having a social media account has faded and they have run out of time and ideas for posting interesting content. This is a critical time as we know that once you have lost the attention of your audience, it is much harder to regain it than it is to attract it in the first place.

At the moment, the leading social media used by businesses are Facebook, Twitter, YouTube and blogs – but this landscape is evolving quickly, and new platforms keep mushrooming, attempting to dethrone the giants.

Contrary to what many people think, the use of these media for business is more complicated than simply posting sales materials. Social media experts agree that the most successful businesses use these platforms to create lasting, two-way relationships with their clients. Word of mouth is key here, and customer-to-customer recommendations seem to translate to ROI much better than top-down, propaganda-style advertising.

Apart from enhancing your relationship with the clients, social media is an important tool in search engine marketing. By including links, tags and keywords in social media content, we can make your website appear in search results related to your business.

At Redline Company we follow all the latest trends and developments in social media. We can research, plan and create your social media campaign from scratch or take over your existing channels, making sure you keep posting valuable content which conveys your corporate philosophy and turns your customers into spokespeople for your brand.

On April 27, Redline´s Line Lyster, Annika Ostman and Lulu Beretta attended the launch party of a new Asian restaurant Infuschia.
Infuschia is a newly opened partner of Tibu, the world famous nightclub in Puerto Banus.
The ladies had a chance to try some of Infuschia´s Chinese, Japanese, Thai, Korean and Vietnamese inspired dishes served on the restaurant´s roof terrace overlooking the Antonio Banderas Square, and then enjoyed cocktails and music. The highlight of the evening was definitely the live Teppanyaki show, with the chef skilfully juggling pieces of raw seafood and meat on the griddle, right in front of the dazzled guests.

Line Lyster, Annika Ostman and Lulu Beretta

Live teppanyaki show

Aloha Hill Club approached Redline Company in 2011 with a request that Redline should become its external marketing department. Some of the executed tasks include:

• a total corporate look, including logo
• website in English and Swedish
• design of high quality brochures about Aloha Hill Club
• sourcing of merchandise and advertising solutions
• design of adverts
• management of the Google Adwords campaign
• set up and management of social media accounts
• comissioned a professional photographer to ensure high quality photos, and much more…

Redline Company went to work and ensured that the material was not only executed to the required standard, adhering to the agreed timetable and budget, but also reflected Aloha Hill Club´s upmarket image and reputation.

“We are very happy with the results that we obtained from Redline Company. The speed and the professional way of taking care of every task has impressed us. And the complete corporate look and consistency in the material is just brilliant”, says Morten Remo from Aloha Hill Club.

For more information on Aloha Hill Club Marbella please visit www.alohahillclubmarbella.com

SEO, SEM, internet marketing, inbound marketing and social media marketing are all terms used to describe the methods by which you drive internet traffic back to your website.

The pursuit of more internet traffic has become big business, with the web awash with specialist SEO companies offering to demonstrate how websites can be written and designed to bring in even MORE traffic.

Many businesses focus solely on attracting traffic to their websites and tend to forget the more important aspect of converting the traffic that they are already receiving. After all, what’s the point in spending thousands on adwords, SEO or social media marketing if visitors hit your site, have a bad experience and are never to be seen again?

Read the rest of this entry »

There are many ways to transmit information about your company to potential clients these days, from the more traditional methods like press releases and newsletters to newer platforms such as Facebook, Twitter and Pinterest.

When you become a retainer client and Redline Company takes over as your External Marketing Department you have the power to decide exactly where you feel our efforts should be concentrated. We can obtain excellent results from merely boosting your press and social media profile but our expertise extends far beyond these tried and tested methods.

Why not let your imagination take a stroll and allow us to use your hours to create a magazine to highlight your company’s products and services? Redline Company can provide expert graphic design, courtesy of our team which has extensive experience of all areas of publishing, while our resident copywriter has been a features writer and journalist for more than 20 years.

We can help you to create a lively, visually arresting and interesting publication, which includes all the information about your company that you wish to transmit to prospective clients, offering advice about how best to mix corporate copy which directly relates to your business with more general articles of interest to the casual reader who just might be your next customer!

Brochures remain excellent vehicles for providing in-depth information to people who are already seriously considering buying your products or using your services, but for grabbing the attention of a new clientele a corporate magazine might be the answer.

We can meet with you to discuss your ideas and vision for your publication, prepare a flatplan detailing the layout of articles and advertisements, then write and design the agreed articles. Redline Company can also help you with the practical aspect of production, from choosing the type of paper to negotiating rates with printers.

These days it is important to remain ahead of the opposition so, with so many companies joining the rush to sign up for social media sites and starting their own blogs, a magazine could be the marketing tool that gives your business the edge.

Pinterest is a new social networking website where users share images that reflect their likes and interests on Virtual bulletin boards called pinboards.

Founded in 2008, Pinterest is the fastest social media website to date to break the 10 million users benchmark, which gained it the nickname “Facebook on steroids”. However, as of February 2012, it isn’t generating significant income for its creators. Can it do so for its business users?

Pinterest for brands lets businesses showcase their products and harness the power of word of mouth by letting other users re-pin their content.

One of the most interesting facts about Pinterest is that an overwhelming 97 per cent of its Facebook ‘likes’ comes from female users between the ages of 25 and 44. That is why the website is quickly attracting the attention of advertisers and marketers, who are aware of the great buying power of this demographic – and why pinboards about fashion, holidays, interior design, wedding planning, and recipes are among the most popular.

Initially some doubt about Pinterest’s legality was expressed by the press, who published horror stories about former users who had left Pinterest due to their fear that they would be prosecuted for breaching copyright laws. In response to this, Pinterest has changed its terms and now includes simple tools to permit users to report any infringement of copyright or trademarks.

We believe Pinterest has the potential to become part of a business’s standard social media package because it is much more visual than other networks, providing users with a browsing experience that closely resembles shopping and is a great tool for creating a brand lifestyle by sharing images of popular products.

If you would like to learn more about how to obtain the most from Pinterest as a social media platform, please contact Redline Company on info@redlinecompany.com or Tel: +34 952 816 678.

Here’s a Redline secret; there’s nothing that we like more than being invited to join a project right at the beginning! Of course, it’s not always possible but when Vladan Stojic, of construction company, Estomar91, approached us with the idea of producing a magazine, we were very excited.

The brief for this brand new publication was the production of a 40-page magazine in English and Spanish, focusing on Estomar91′s main areas of interest, which are building and project management, architecture and interior and furniture design. It was obviously important to Vladan that we all worked together to create something that was informative, interesting and visually appealing.

In a series of meetings we agreed on a name (Ogee Magazine), finalised the content and arrived at an achievable deadline. While Vladan had some firm ideas of what he felt should appear in the first issue, the Redline team was able to construct a flatplan that incorporated all of his suggestions while adding some material that would attract a wider readership and including some space for advertisements.

Redline’s second task was to create a website as an accompaniment to the hard copy of the magazine with the aim of including as many keywords as possible to drive potential clients to Estomar91′s main website, while ensuring that the text reflected the same style and quality as that in the magazine.

We had a great time working on this project and are already looking forward to the next edition, which is scheduled for June.

Facebook will update all business pages to the Timeline layout today. So how will Timeline change communication between businesses and their clients?

Timeline is much more visual than the old Facebook page: the cover photo is an eye-catching space, perfect for displaying a large, attractive picture of a product or an image conveying the idea of your business. The profile picture space remains, which can now be used to show the company’s logo. The info section is more visible as well, making it a great place for a short summary of your business, a mission statement or an inspirational quote.

What is more, Timeline enables better interaction with fans by letting them exchange private messages with you. For instance, complaints can now be dealt with privately rather than appearing on your wall.

The actual Timeline can feature milestones in the history of your business, showing the growth and positive changes that took place since its inception. This is also a great opportunity for creating an emotional connection with your fans – imagine someone posting a photo of their child wearing your company’s t-shirt or tagging themselves in a post telling everyone that their girlfriend accepted a proposal while having dinner at your restaurant.

Last but not least, new insights has been integrated with the admin panel, making it easier for you to access your page’s analytics and find out how many people like it or have mentioned it in a post, and how many users it is reaching.

Timeline allows you to sort posts by importance – you can ‘star’ a post to enlarge it or ‘pin’ it so that it stays on top of the page for up to a week.

All in all, a business Timeline can be much more appealing than a website, but in the long run it might turn out not to be as revolutionary as it now seems in terms of functionality, because the businesses’ posts will still be showing on the fans’ news feed in the same way. Sadly, after ‘liking’ a page most users never come back to it, so the news feed remains the most effective way of reaching them.

Did you know that Redline Company has the expertise to help you to harness the power of social media sites like Facebook and Twitter? Contact us to find out how we can harness your Twitter account and Facebook page to drive potential clients to your website and create messages and tweets that offer valuable information about your business.

We can become your marketing department, working with you to gain maximum exposure for your company with minimum effort from you and ­ most importantly ­ at far less cost than employing an in­house team.

If you choose to become one of our retainer clients you set the agenda, deciding what you would like us to achieve for you from a wide variety of options. We can sit down with you and discuss how we can best put into action an effective campaign to gain the results that you require and reach your target market.

Our retainer packages now contain more marketing tools than ever before: we can create and maintain websites and corporate blogs, prepare a Content Marketing strategy, write, design and distribute your newsletters, set up profiles for you on social networking sites like Facebook and Twitter and update them with messages aimed at driving visitors to your website and business ­ and much more.

Our team has years of experience under its belt and can step in to help you at any stage, from deciding on a name and logo at the beginning of your business´s life, to suggesting ways in which a well­established company can extend its reach and re­imagine its profile to attract a new breed of customer.

Over the years we have worked with small local businesses, national companies and large international corporations, thereby gaining experience of every scale of business and the advantages and challenges that are peculiar to each.

Take advantage of our knowledge and employ us as your external marketing department. Enjoy all the advantages of a carefully constructed marketing plan at a fraction of the cost of employing an in-house team.